2012 ASAE Marketing, Membership & Communications Conference and Springtime Expo Events Announce Speaker Line Ups
The American Society of Association Executives is expecting close to 800 marketing, membership, and communication association professionals to attend the 2012 Membership, Marketing & Communications Conference (MMCC) May 23-24 at the Washington Convention Center.
With more than 30 learning labs, two general sessions, half-day workshops and Ignite presentations, attendees will have several ways to learn new trends, gather best practices and gain new insights.
Sarah Sladek , author of “The End of Membership As We Know It”, published by ASAE’s Association Management Press, and CEO of XYZ University, will kick-off the conference by talking about the challenges associations face with membership and providing ideas on new revolutionary models that can help build a sustainable, prosperous, next generation organization.
Chris Brogan, president of Human Business Works, will close out MMCC with a conversation around social business and digital marketing and how associations are impacted.
He will discuss topics including: location-based strategies, content marketing, integration of real-time marketing, methods in analytics and measurement, and emerging trends in these areas.
Brogan has a featured monthly column in Entrepreneur Magazine, and his blog is in the Top 5 of the Advertising Age Power 150.
This year, MMCC will also have sessions geared toward senior-level executives that will focus on brand control, crisis communications, digital strategies, member engagement, and multicultural outreach.
During the closing general session, the Gold Circle Award winners will be recognized and the Council’s Choice Award will be announced. MMMC early bird registration deadline is April 23.
The 2012 Springtime Expo, May 2-4 at the Walter E. Washington Convention Center, regularly draws close to 4,000 participants.
Peter Sheahan has been tapped as this year’s general session speaker and will teach association professionals how to be unique in their thinking about business, customers, and organizational design.
He will identify trends and changes impacting the association community and our meetings and tradeshows and will illustrate the mindset and inclination needed to exploit these trends in the future.
Sheehan spoke at the 2011 Annual Meeting & Exposition in St. Louis and was the highest-rated keynote speaker in the meeting’s history.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.