2012 ASAE Marketing, Membership & Communications Conference and Springtime Expo Events Announce Speaker Line Ups
April 17, 2012
The American Society of Association Executives is expecting close to 800 marketing, membership, and communication association professionals to attend the 2012 Membership, Marketing & Communications Conference (MMCC) May 23-24 at the Washington Convention Center.
With more than 30 learning labs, two general sessions, half-day workshops and Ignite presentations, attendees will have several ways to learn new trends, gather best practices and gain new insights.
Sarah Sladek , author of “The End of Membership As We Know It”, published by ASAE’s Association Management Press, and CEO of XYZ University, will kick-off the conference by talking about the challenges associations face with membership and providing ideas on new revolutionary models that can help build a sustainable, prosperous, next generation organization.
Chris Brogan, president of Human Business Works, will close out MMCC with a conversation around social business and digital marketing and how associations are impacted.
He will discuss topics including: location-based strategies, content marketing, integration of real-time marketing, methods in analytics and measurement, and emerging trends in these areas.
Brogan has a featured monthly column in Entrepreneur Magazine, and his blog is in the Top 5 of the Advertising Age Power 150.
This year, MMCC will also have sessions geared toward senior-level executives that will focus on brand control, crisis communications, digital strategies, member engagement, and multicultural outreach.
During the closing general session, the Gold Circle Award winners will be recognized and the Council’s Choice Award will be announced. MMMC early bird registration deadline is April 23.
The 2012 Springtime Expo, May 2-4 at the Walter E. Washington Convention Center, regularly draws close to 4,000 participants.
Peter Sheahan has been tapped as this year’s general session speaker and will teach association professionals how to be unique in their thinking about business, customers, and organizational design.
He will identify trends and changes impacting the association community and our meetings and tradeshows and will illustrate the mindset and inclination needed to exploit these trends in the future.
Sheehan spoke at the 2011 Annual Meeting & Exposition in St. Louis and was the highest-rated keynote speaker in the meeting’s history.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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