3 Useful features in Google Analytics for Web Marketers
Google Analytics provides a number of tools and features to help your marketing team measure sales and conversions effectively. Here are three nifty tools to help you get started on tracking and measuring customer engagement.
The ‘add annotations’ feature in Google Analytics enables the user to add a quick personal or shared note to any node on a graph. Annotations help to establish the relationship between significant promotional activities to significant surges in traffic patterns, especially when cross-functional teams analyze historical data.
- Campaign URLs
Adding campaign tracking parameters to URLs embedded in marketing emails enables marketing teams to analyze the ROI from promotional campaigns quickly using standard Google Analytics reports. However, building URLs with relevant parameters can be a tedious activity. Google provides a handy URL Builder tool where one only needs to input the base URL and values for each parameter, and the complete URL is churned out automatically.
Try it out here: https://support.google.com/analytics/answer/1033867
- Social Reports
Social Reports in Google Analytics enable marketers to track the effectiveness of their social campaigns by tracking and analyzing the traffic flowing in from prominent social media and bookmarking sites. The reports include critical metrics such as social engagement and conversions.