News

Apr 06, 2014

Our daily interaction with the world around us involves a number of sensory perceptions including sight, hearing, touch, taste, and smell. All of these senses combine to provide us with rich, layered experiences that help us engage with the people (and even the objects) around us.

If any activity engages only one or two of our senses for a long period of time, we often come away feeling  something in the overall experience was lacking, and that we did not get the most out of the time we invested in it.

In an article titled ‘… more

Apr 04, 2014

Last week, when 175 for-profit show organizers got together for the Society of Independent Show Organizers’ CEO Summit at the Four Seasons in Las Vegas there was a definite buzz during the event that plenty of companies were looking to buy and sell.

Often in the center of many of those possible deals is The Jordan, Edmiston Group, Inc.’s managing director, Richard Mead, who has his pulse on exactly what’s happening in the trade show industry M&A market.

Mead took some time out of his busy schedule to talk about JEGI’s Q1 2014 M&A Overview… more

Apr 03, 2014

The Louisville Convention & Visitors Bureau naming a president and CEO , UBM signing on a new COO in Brazil, Nimlok hiring a digital marketing manager and Urban Expositions restructuring and making several employee shifts are just a few of the recent people news items in the trade show industry.

The Commission of the Louisville Convention and Visitors Bureau appointed veteran hospitality industry executive Karen Williams as the head of the city’s tourism agency. 

She assumes the title of president and CEO, after serving as interim following… more

Apr 02, 2014

PMMI, The Association for Packaging and Processing Technologies, has moved PACK EXPO East 2015 to Feb. 16–18 at the Pennsylvania Convention Center in Philadelphia, citing the need to meet exhibitor demand.

The show originally was scheduled to launch Feb. 2-4.

“We expected PACK EXPO East to generate a lot of excitement from exhibitors, but the demand has gone beyond what we hoped for,” said Jim Pittas, vice president of trade shows, PMMI.

He added, ““With the show just under a year… more

Mar 31, 2014

Tradeshow organizers are sitting on top of a plethora of data these days. There is data being collected via registrations and housing systems, social media, surveys and mobile event apps.



The upside to this digital world and the mountain of data that comes along with it is that shows are able to really drill down into what their attendees, exhibitors and sponsors really want from an event.


The downside is that show organizers are sitting on a mountain of data and they have the responsibility of protecting that data. What can show organizers do to… more

Mar 31, 2014

Las Vegas boasts that events that come to town often see substantial attendance upticks, and this year’s Society of Independent Show Organizers’ CEO Summit, held March 30-April 1 at the Four Seasons Hotel, was no exception.

Up 13 percent, compared with the 2013 event in Kiawah Island, S.C., the 2014 event broke attendance records, with 175 show organizers taking in a few days of networking and education.

International attendance also hit a new milestone, with 21 countries represented from regions around the world, up from 15 at last year’s event.

more

Mar 28, 2014

I recently had the opportunity to attend a live-stream event on the theme "Ignite Marketing Success on Twitter", hosted by  @TwitterSmallBiz and @HootSuite.  Though targeted primarily towards small business marketers, the information provided was just as applicable to any growing brand in a given vertical.

I picked up a number of useful tips on how to leverage Twitter to increase website traffic, engage audiences and drive sales. The emphasis was on how to create engaging and personable content, and be successful in increasing the interaction rate for one’s… more

Mar 28, 2014

Event organizers always are looking for ways to tap into the popularity of social sharing tools such as Facebook, Twitter and Instagram to spread the word organically about their event.

With the launch of Moment.me, a mobile microsite for events, organizers may finally have an inexpensive option that their attendees will actually use. Moment.me works on any mobile device and aggregates live content your attendees are posting on their preferred social media platforms during your event.

“The concept behind Moment.me is not to change users habits. Let them… more

Mar 28, 2014

I recently had the opportunity to attend a live-stream event on the theme "Ignite Marketing Success on Twitter", hosted by  @TwitterSmallBiz and @HootSuite.  Though targeted primarily towards small business marketers, the information provided was just as applicable to any growing brand in a given vertical.

I picked up a number of useful tips on how to leverage Twitter to increase website traffic, engage audiences and drive sales. The emphasis was on how to create engaging and personable content, and be successful in increasing the interaction rate for one’s… more

Mar 28, 2014

Event organizers always are looking for ways to tap into the popularity of social sharing tools such as Facebook, Twitter and Instagram to spread the word organically about their event.

With the launch of Moment.me, a mobile microsite for events, organizers may finally have an inexpensive option that their attendees will actually use. Moment.me works on any mobile device and aggregates live content your attendees are posting on their preferred social media platforms during your event.

“The concept behind Moment.me is not to change users habits. Let them… more