Most of the time, event mobile apps are selected well after the event management software is in place. Mobile apps are relatively new to trade shows and conferences and implementing the core operations software normally takes priority. This basic chronology can cause integration headaches for event organizers unless they ask some important questions of the mobile app vendor.
Can the data from registration and the event management software be integrated with the mobile platform? To avoid having to re-enter existing registrant, exhibitor and schedule data into the… more