News

Mar 30, 2016
By Elizabeth Johnson ‘Branding’ is perhaps the most commonly used, but most commonly misunderstood, word in business. Reactions to brands, such as Coca-Cola or Apple, are immediate. An organization or product with a strong brand may compel people to instantly think of its logo, or tagline or jingle. A brand, by definition is all of those things and more - it’s everything we think about a particular organization or product. A strong event brand offers its audiences a promise on the value it will deliver. And then, it uses communications tools to deliver the message of that promise.  A… more
Mar 22, 2016
After a trio of terrorist bombings rocked the Belgian capital, two at Brussels’ airport and another at a metro station, the city’s main exhibition venue – Brussels Expo – announced several shows scheduled in the building were canceled. A note on the venue’s Web site stated: “Due to the exceptional circumstances in Brussels, the PRS Europe Show of today and tomorrow is canceled. The Autotechnica show will not open this Tuesday and Thursday. INFOSECURITY and FOROM FOR THE FUTURE also are canceled. Thank you for your understanding. The Autotechnica show, organized by i-ONE and Traxio, was about… more
Mar 21, 2016
The Electronic Software Association’s E3 Expo won’t have some key gaming companies on the showfloor – such as EA and Activision – when the show opens its doors in June at the Los Angeles Convention Center. The game publishers, instead, are opting for smaller, public-focused events. Other companies, including Wargaming and Disney Interactive, also have decided to skip booths at the show this year, prompting rumors that maybe the show would change its rules and allow the public to attend. Not so fast, according to Dan Hewitt, ESA’s vice president of Media Relations and Event Management. “The… more
Mar 18, 2016
One hundred and eighty-seven years hardly is a nice round number, so the Pennsylvania Flower Show (founded in 1829) is sharing the stage with the relative youngster National Park Service, celebrating its sweet 100. “The Pennsylvania Horticultural Society is honored that the Philadelphia Flower Show has been chosen by the National Park Service as a centennial event marking this amazing milestone,” said Sam Lemheney, PHS Chief of Shows & Events. The centennial celebrations formed this year's theme "Explore America" at the show, which ran March 5-13 at the Pennsylvania Convention Center, and… more
Mar 15, 2016
The 2016 Natural Products Expo West, with more than 3,000 exhibitors, 1.1 million gross square feet of exhibitor space and 77,000 -plus attendees on hand, filled every square inch of space when it was held March 9-13 at the Anaheim Convention Center. Looking to add more space with the convention center expansion underway, parking and traffic were difficult, but show organizers worked to keep attendees informed.   “We have done quite a bit of pre-communication to keep attendees on track and moving,” said Adam Andersen, managing director at newly branded New Hope Network.  He added, “… more
Mar 10, 2016
Trade Show News Network has named Atlantic City, N.J., as the host city for the 7th Annual 2016 TSNN Awards: Celebrating Trade Show Excellence. As the premiere awards program in the trade show industry celebrating fastest-growing shows, more than 50 show organizers will be feted during the three-day weekend event Oct. 28-30 (www.T-awards.com).  “We are very excited to bring the 2016 TSNN Awards to Atlantic City,” said TSNN President Rachel Wimberly. “Atlantic City has a really exciting convention center/hotel package, as well as incredible restaurants and entertainment options that will… more
Mar 08, 2016
Walking the aisles of the EXHIBITORLive! 2016 showfloor at the Mandalay Bay Convention Center in Las Vegas last week can best be described as awe-inspiring, enlightening and engaging. There are literally row after row of beautiful booths, with not only all the bells and whistles of the actual construction being shown off, but also some truly unique examples of experiential marketing to grab the attention of attendees walking by. As the trade show for trade shows, EXHIBITORLive!’s showfloor and sessions are attended primarily by exhibit managers ranging from small companies with maybe a few… more
Mar 06, 2016
EXHIBITORLive! 2016 at the Mandalay Bay Convention Center in Las Vegas was all about educating and empowering the trade show and events industry.  With more than 80 education sessions during the five-day conference, new formats to education and a record 52 graduates of CTSM this year, the importance of educating our industry was evident. “We saw an 11-perfcent increase in educational participants, and a focus on communication and dialogue among peers,” said Randal Acker, president at Exhibitor Media Group, which runs the show. He added. “Many of our attendees have no internal network of… more
Mar 04, 2016
With events spread throughout the world, Reed Exhibitions was not immune to macro economic pressures last year, posting an overall revenue decrease of 4 percent, compared with the year before. Overall revenues for Reed Exhibitions in 2015 were $1.21 billion (£857 million), a dip from $1.26 billion (£890 million) in 2014. “Exhibitions achieved strong underlying revenue growth in 2015, albeit slightly below the prior year, reflecting the macro economic environment,” according to Reed officials. “Underlying revenue growth was +5 percent. After portfolio changes and five percentage points of… more
Mar 02, 2016
U.K.-based Tarsus Group posted overall 2015 revenues of $122 million (£86.9 million), a 15-percent overall uptick over comparable year 2013, as well as a 10-percent *like-for-like revenue increase for the year. "2015 was an important year for Tarsus,” said Douglas Emslie, Tarsus’ managing director. “We passed a significant milestone in the strategic progress of the Group with the sale of our French business. This will allow us to concentrate resources on our selected core geographies, which offer the best opportunities for growth.” The company also continued to implement “Quickening the Pace… more