News

Feb 17, 2022
The rush to rebuild staff and grow leadership teams at trade show and event-related organizations continues full speed ahead as companies, associations and CVBs anticipate a more robust 2022. Take a look! UFI  UFI, the Global Association of the Exhibition Industry, appointed international event management veteran Adeline Vancauwelaert as COO, effective Feb. 22. Working out of the organization’s Paris headquarters, she joins UFI from France-based global exhibition organizer Comexposium, where she served as event director and played a leading role in strategic positioning, team management and… more
Feb 16, 2022
The Advertising Specialty Institute (ASI) kicked off 2022 on an overwhelmingly positive note, with its hotly anticipated ASI Show Orlando drawing 3,000 supplier and distributor professionals who were excited to reunite and make valuable in-person connections. Held Jan. 4-6 at the Orange County Convention Center (OCCC), ASI Show Orlando featured a busy showfloor with more than 500 booths spotlighting the top in-stock products of 2022 as well as education, a powerful panel discussion and numerous networking opportunities. The show attracted distributors from across the country, including 800… more
Feb 15, 2022
U.S. Travel Association leaders outlined a path forward during the organization’s annual State of the Industry Address on Feb. 2, which highlighted the progress made since March 2020, while emphasizing critical areas of importance to fully recover to pre-pandemic levels—including business travel and face-to-face events. “The worst of the pandemic is truly behind us, but there is a lot of work ahead,” said U.S. Travel President and CEO Roger Dow, underscoring the $730 billion in cumulative travel spending losses since the pandemic began. While the domestic leisure travel segment has largely… more
Feb 14, 2022
Look around at many organizations these days, and you’ve probably noticed a fair share launching corporate programs dedicated to Diversity, Equity and Inclusion (DEI), an umbrella term for policies, programs, strategies and practices that promote the representation and participation of individuals of different ages, races and ethnicities, abilities and disabilities, genders, religions, cultures and sexual orientations. But to drive an authentic culture of inclusion and belonging, it takes a special person who can not only lead the charge but also remain passionately committed to creating… more
Feb 11, 2022
The Consumer Electronics Show (CES) has always been a showcase of thought leadership in exhibit design, and CES 2022, held at the Las Vegas Convention Center in January, delivered next-level brand experiences that prove the value of in-person engagement. From highly interactive installations to customizable activations that blended metaverse with reality, there was no shortage of creativity and revolutionary tech to help brands and attendees build meaningful connections.  If the entire show served as a blueprint for holding trade shows in the current climate, many of the exhibit designs at… more
Feb 11, 2022
As the industry continues to emerge from the pandemic and increasingly hold in-person gatherings, ASM Global, featuring the largest portfolio of convention centers, arenas, stadiums and theaters in the world, will hold an ambitious, three-day virtual job fair to hire 1,000 employees at 100 of its venues.    The international, collaborative event, titled ASM Presents: The Next Great Opportunity, will take place online Feb. 15-17, with representation from venues in the U.S., Europe, Latin America and Asia-Pacific. Aimed at addressing the global staffing shortages that have challenged the… more
Feb 10, 2022
As the trade show and events industry continues its steady pace along the road to recovery, event-related organizations far and wide are forming new strategic partnerships and extending existing contracts at a rapid pace—take a look! Cadmium Cadmium, a leading provider of event and learning technology specializing in continuing educational, professional development and content management solutions, has partnered with systems integration and event staging solutions provider IMS Technology Services to simplify the vendor selection process for event planners. The partnership unites event… more
Feb 10, 2022
Membership renewal is mission-critical to healthy and sustainable growth for associations. But the pandemic and its impact have created new challenges for associations of all sizes.  According to the 2021 Membership Marketing Benchmarking Report, 47% of associations reported declines in total membership, while 50% have reported that members are most likely not to renew because of a lack of engagement. Enabling meaningful engagement in an increasingly virtual and distraction-laden world is quite a challenge! Here are some actionable tips to ensure a member-centric engagement plan for 2022… more
Feb 09, 2022
By the close of the Winter 2022 Atlanta Market, exhibiting brands were touting shattered sales records as attendees demonstrated their buying power, eagerly sourcing new brands, products and trends across the bustling event. Held Jan. 11-18 at AmericasMart Atlanta, the country’s leading gift, décor and lifestyle market proved to be a veritable epicenter of buying activity, hosting retailers and designers from all 50 states and 39 countries. “Based on the reports of record-breaking sales and growth in order size, it appears that buyers found what they were looking for [at Atlanta Market]—and… more
Feb 08, 2022
Caesars Entertainment is gearing up to bring a renowned casino brand to the heart of the Las Vegas Strip this year. Starting this spring, Bally’s Las Vegas will begin its transformation into Horseshoe Las Vegas, an iconic, historic brand originally created by gambling magnate Benny Binion more than 70 years ago.  The multimillion-dollar project, which will take place in stages, will include a renovated exterior, new entertainment and food and beverage options and a reimagined casino floor and public areas. In keeping with the classic sophistication the Horseshoe brand is known for, the… more
Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact