News

Jul 11, 2017

Two major exhibition organizers in Korea will collaborate this year to organize an enhanced exhibition and more global networking experience for Korea’s perfumery and cosmetics industry. 

From Nov. 23-25, Reed K. Fairs and SeoulMesse International will blend their two respective events, InterCHARM Korea and Beauty Expo Korea, to create a unique international beauty industry platform.

The event, which will be held at COEX Convention Center in Seoul, is expected to be highly effective in driving international expansion through a single, mega event, according to both show… more

Jul 11, 2017

Thailand Travel Mart Plus (TTM+), a Thai travel trade show, has concluded in Chiang Mai following a two-year run. The event will relocate to Pattaya in 2018.

This year’s theme was “Delivering Unique Experiences” which is in line with the country’s current tourism marketing campaign. More than 420 buyers from 56 countries attended the event, and close to 50% of them were first-time buyers. The majority of the 362 sellers at TTM+ were representatives from small- and medium-sized hotels and boutique resorts from Thailand and across the Mekong region.

The first day of the event… more

Jul 10, 2017

Instead of nine different credentials for workers to use in order to move around in the San Diego Convention Center, the venue now will have just one credential - the ESCA Exhibition Industry Worker Identification System WIS Badge.

“We are pleased to announce that the San Diego Convention Center is now the 17th U.S. venue to implement the ESCA Worker Identification System (WIS),” said Mitt Arnaudet, WIS National Administrator and ESCA Member Services Director.

He added, “We are in discussions with many other facilities and will be announcing the 18th venue… more

Jul 05, 2017

The Detroit Metro Convention & Visitors Bureau has launched an improved and mobile-friendly website, visitdetroit.com.

With an attractive, redesigned interface that combines meetdetroit.com, visitdetroit.com and the Visit Detroit blog, the new website provides users with a more comprehensive and streamlined online experience.

“The new and improved visitdetroit.com offers the best possible online experience for leisure travelers and convention attendees,” explained Larry Alexander, DMCVB president and CEO.

He added, “Enhanced functionality,… more

Jun 27, 2017

The Louisville Convention & Visitors Bureau is leveraging immersive virtual reality technology to attract more business and leisure visitors to the Derby City by launching its first-ever 360-degree VR video series.

Featuring one-of-a-kind augmented reality graphics and a unique take on the 360-degree viewing experience, three films comprise the series:

Uniquely Fresh: Louisville’s Culinary Scene – Showcases Louisville’s farm-to-table culinary scene and features 10 local culinary experiences including 8UP; Crescent Hill Craft House;… more

Jun 27, 2017

A recently released independent global study demonstrates that CMOs, brand managers and event planners across the world are putting more emphasis on in-person brand experiences.

This is according to the 2017 Freeman Global Brand Experience Study, conducted by Freeman and SSI, provider of data solutions and technology for consumer and B-to-B survey research, which polled nearly 1,000 marketing professionals across North America, Asia and Western Europe in roles focused on both B-to-B and B-to-C segments.

The results confirmed that brand experiences matter to marketers, who… more

Jun 27, 2017

UFI - The Global Association of the Exhibition Industry has named Artexis Easyfairs as winner of the 2017 UFI Education Award.

The theme for this year’s UFI Education Award was employee retention. Retaining talented individuals and helping them to continue to develop their skills is an important area of focus for all Human Resource departments.

This year’s award was designed to recognize those companies that have developed an effective HR strategy that aims to recognize talented employees, and encourage them to continue to develop their skills whilst remaining engaged as key… more

Jun 23, 2017

Licensing professionals have come to expect a plethora of cutting-edge show features when they converge at the annual Licensing Expo in Las Vegas, including a bustling expo floor, keynotes, presentations, celebrity appearances, educational sessions and invite-only entertainment showcases.

But for the second year in a row, the world’s largest licensing event offered something even more compelling to help attendees and exhibitors make more meaningful, face-to-face business connections: matchmaking technology.

Conducted at its most recent event, held May 23-25 at the Mandalay… more

Jun 20, 2017

Maryland-based event management and marketing solution provider, a2z, Inc., has partnered with the Association of Government Accountants to offer its award-winning ChirpE Premium mobile app solution at all AGA chapter events.

This initiative will enable AGA members attending chapter education and leadership conferences to leverage a fully-functional, state-of-the-art mobile app solution to maximize their event experience.

“We are excited and honored to be AGA’s chosen partner for providing a fully-integrated mobile app technology to its chapter members across the globe,”… more

Jun 20, 2017

Hiring and promoting was fast and furious during the past month, with several trade show companies growing their company rosters.

Ungerboeck, an event and venue management technology company, added Eric Kaser to the company’s executive leadership team.

As vice president of sales, Americas, Kaser will lead sales strategy and execution from company headquarters in St. Louis, Missouri.

“Eric is a powerful addition to the Ungerboeck team,” said Ungerboeck CEO, Manish Chandak. “He has a proven track record of success in software sales and sales… more