News

Jan 26, 2022
In February of last year, 28-year travel and tourism industry veteran Casandra Matej took the helm at Visit Orlando as the first female president and CEO in the destination marketing organization’s 37-year history. While assuming a leadership role during a global pandemic is no walk in the park, Matej accepted the challenge, focusing the organization’s energies on spurring the recovery of the powerful Orlando tourism industry, which, pre-pandemic, drew more than 75 million visitors to the region and supports approximately 41% of the local workforce. For Matej and her teams, failure was not an… more
Jan 25, 2022
In a bold show of solidarity, more than 600 leaders from the U.S. tourism and events industry united with the U.S. Travel Association to sign a letter to congressional leadership urging swift enactment of federal policies to spur demand for business and international travel and help stabilize the broader travel economy. Supporters included representatives from destinations, venues and industry organizations in all 50 states, the District of Columbia, Puerto Rico and Guam. As the COVID-19 pandemic continues to impact the travel industry, providing additional federal relief and stabilizing… more
Jan 24, 2022
The year 2022 has kicked off with a bang as event-related organizations continue their hiring and promotion frenzy, filling positions and recognizing top-performing staff with more senior titles. Take a look! Huntington Place  Becky Bixby has been appointed assistant general manager of Detroit’s Huntington Place (formerly TCF Center). Certified in Exhibition Management (CEM) with 29 years of event experience leading teams in customer service training and new technology implementations, she will be responsible for all day-to-day operational aspects of the venue, including ensuring client… more
Jan 21, 2022
While it may have been tempting to sit out an in-person show at the start of this year due to concerns about the Omicron variant, attendees and exhibitors of Convening Leaders 2022 (CL22) stayed the course, just as Sherrif Karamat, president and CEO of the Professional Convention Management Association (PCMA), urged in a statement the week before the event. “Our industry and our businesses can and will move forward,” he said. “How this happens, it is up to us—all of us. Our audiences need us more than ever. This is our time.” With open arms, Karamat welcomed roughly 2,500 eager face-to-… more
Jan 21, 2022
Digitell, a leading virtual and hybrid event platform and full-service production company, has been purchased by BroadcastMed, a healthcare intelligence company specializing in groundbreaking clinical content for healthcare professionals. Both companies have longstanding reputations in their respective spaces. Digitell has been an innovative trailblazer in digital events for the past 14 years and was named Best Hybrid Event Platform/Production Over 1,000 Attendees at the 2021 Event Tech Live Awards. BroadcastMed was the first company in the world to live-stream surgeries, and its many… more
Jan 20, 2022
Former SISO Chair and retired exhibition industry icon James Bracken passed away on Jan. 18. He was 87. Bracken served as SISO’s chair in 2004, and SISO officials expressed gratitude for his service to the association and the industry over the course of his career, as well as condolences to his family and many friends and colleagues in the industry. “I was lucky enough to get to know Jim when I first became involved in SISO, and he really epitomized the entrepreneurial spirit of SISO,” said SISO CEO David Audrain. “Jim was a highly-respected industry leader and a pleasure to talk with, his… more
Jan 19, 2022
Chef Jeff Leidy is one of those lucky people who found his calling at a very young age. The consummate hospitality culinary professional began his four-decade-long career at 16, starting as a busboy in a steak and seafood house, where he quickly moved into the kitchen and fell in love with the culinary arts.   “I have been cooking professionally ever since,” Leidy said. “I like to tell people that you don’t choose to be a chef, it chooses you. I was captivated by every aspect of being a chef—having the chance to be creative and serve guests who give you immediate feedback, and the ability to… more
Jan 18, 2022
The Professional Convention Management Association (PCMA) Foundation will once again honor and celebrate the global business events industry’s exceptional stars during this year’s PCMA Visionary Awards ceremony. The foundation has announced the 2022 Lifetime Achievement honorees, Groundbreaker Award recipient and Professional Excellence finalists.  The 2022 Visionary Awards celebration will be held March 24 at the Gaylord National Resort and Convention Center in National Harbor, Md., in conjunction with the inaugural Business Events Industry Week. Created by Destinations International, the … more
Jan 17, 2022
On December 9-10, 2021, leading global event agency Freeman executed the first-ever Summit for Democracy, a high-level virtual conference hosted by President Joe Biden that brought together world leaders, civil society and the private sector to discuss challenges and opportunities facing democracy throughout the world.  More than 100 heads of state from across the globe attended in a seamless virtual experience where important initiatives across three principal themes were discussed: defending against authoritarianism; addressing and fighting corruption; and advancing respect for human… more
Jan 17, 2022
Hybrid events are relatively new to the industry, and most organizations are still testing its possibilities. Determining what and how to sell sponsorships for hybrid events is also open for discussion.  Looking to kickstart your sponsorship efforts for hybrid events? Here are some tips on how you can find and secure hybrid event sponsorships like a pro.  Understand sponsor requirements Engage in a conversation with sponsors about their objectives and capabilities for the event. Many sponsors don’t have the human resources or time for elaborate sponsorship activations. While others want to… more
Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact