Apr 27, 2017

Every event marketing team has its own unique set of goals and challenges. But one common theme that we hear often, especially from marketers responsible for events that are still in the nascent stage, is that they are being tasked with increasing conversions with relatively low incremental investment in resources.

Unfortunately, there is no magic formula for meeting this challenge, but there are several techniques and best practices that can enable you to reach out to and connect with a wider audience without breaking the bank.

Here are some recommendations that you should… more

Apr 26, 2017

The International Association of Exhibitions and Events has namedU.K.-based Tarsus Group this year’s recipient of the IAEE International Excellence Award.

The IAEE International Excellence Award recognizes an individual or organization that has made exceptional strides in creating, launching and managing an event in the exhibitions and events industry on an international scale.

“Tarsus Group has been a leader in the global exhibitions and events industry for nearly two decades,” said IAEE President and CEO David DuBois, CMP, CAE, FASAE, CTA. “The work it does in… more

Apr 21, 2017

Imagine you’re a new attendee at a large trade show in a giant convention center in a city you’ve never been to before. Unlike many of your fellow attendees, you don’t know your way around the event or the venue, and even though you’ve familiarized yourself with the show directory on the event’s mobile app, you’re still feeling a bit lost and overwhelmed.

But what if that trade show had provided an app that included a special feature that not only helped you understand the show’s scope and layout but also directed you to special showfloor… more

Apr 21, 2017

If you’re an exhibition organizer, you may be wondering how your peers are handling some of the critical issues surrounding event technology - addressing the large number of choices, budgeting, security, trends, and data insights.

If you’re an event technology company, you’re likely interested in what organizers are looking for, where they’re investing their technology budgets, and how your technology can fill those important gaps.

Found out more about both by registering HERE for TSNN's latest… more

Apr 20, 2017

Nominations now are open for The Expo Group Show Manager of the Year Awards. Deadline to submit is June 21.

All event professionals in associations and corporate entities with authority for bringing attendees and exhibitors together are eligible.

Since 2000, the crystal SMOTY obelisk trophy has been presented to those behind-the-scenes pros creating amazing experiences within their exhibition and convention.

Each winner also is honored with a donation to their favorite charity and recognition industry-wide. Since 2000, over $80,000 has been donated to charity… more

Apr 20, 2017

Reed Exhibitions is bringing its Germany-based bar and beverage show to Brooklyn with the launch of Bar Convent Brooklyn, an extension of Bar Convent Berlin, which is celebrating its eleventh year.

The event will be held June 12-13, 2018 at the Brooklyn Expo Center.

At Bar Convent Brooklyn, bar and beverage professionals are invited to network with peers and learn about new trends, techniques and products in the domestic and international markets. 

Attendees also can take advantage of taste forums, demonstrations, keynote addresses and panel discussions… more

Apr 18, 2017

The American Society of Association Executives unveiled the winners of the 2017 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs.

The Gold Circle Award for Overall Excellence will be announced during ASAE’s 2017 Marketing, Membership & Communications Conference (MMCC), May 2-3, in Washington, D.C. 

The 2017 competition received 172 submissions. Over 80 judges from different associations, nonprofits, and for-profit organizations evaluated the… more

Apr 18, 2017

PCMA’s Digital Experience Institute [DEI] recently released the publication of their The Power of Digital Events white paper.

“The emergence of live streaming and digital events has significantly shifted how participants engage with our organization,” said Deborah Sexton, PCMA president and CEO.

She added, “Our goal in transparently sharing PCMA’s six years of results is to assist those organizations, who desire to expand and enhance their engagement strategies, build a business case for digital events.”

This comprehensive white paper examines the… more

Apr 17, 2017

In honor of Earth Day coming up April 22, TSNN is excited to release our first TSNN Green News e-newsletter that will highlight all the sustainable efforts made by shows and suppliers in the trade show industry. 

Before the recession hit, ‘going green’ was a buzz phrase that seemed to be everywhere. Most companies had sustainable practices in place and lots of shows were highlighting all the ways our industry could be saving the planet. 

‘Going green’ didn’t go away, it just was put aside for a while as companies looked to save dollars and focus on getting through… more

Apr 17, 2017

Two long-time facility leaders – the Houston George R. Brown Convention Center’s David Osterhout and the New Orleans Ernest N. Moral Convention Center’s Robert Johnson – both are set to retire.

Osterhout, known universally as simply Dave O, is turning in his keys after nearly three decades as the facility manager at the George R. Brown CC.

Osterhout, 69, retires on April 28 with a celebration joined by co-workers, clients, partners and many other friends.

His first order of business in the new life of leisure will be to head to his lake house north of Houston to gather… more