News

Jul 18, 2017
American Society of Association Executives will honor six associations with the 2017 Summit Award, which is the highest recognition under The Power of A Awards. The six organizations will accept their awards on October 4 during the 18th Annual Power of A — Summit Awards Dinner at the National Building Museum in Washington, D.C.  The winners were selected by the Power of A Awards Judging Committee, and the committee received 149 entries. The awards are part of The Power of A  campaign, which ASAE launched in 2009 to increase awareness about issues that… more
Jul 18, 2017
Paris-based Comexposium has acquired MFV, which includes franchise trade shows and conferences in the United States (International Franchise Expo in New York, Franchise Expo West in Los Angeles, Franchise Expo South in Dallas); Franquicias Feria International, the leading annual event in Mexico; and The Franchise Show in London. A portfolio of developmental events in Latin America and Europe also are part of the acquisition. “We are delighted to welcome the Franchise events to Comexposium’s growing North & Latin American footprint,” said Steve Corrick, CEO of Comexposium Americas He added… more
Jul 17, 2017
Freeman has become a key investor data-driven event personalization company Feathr’s most recent round of funding. Feathr’s proprietary technology allows organizers and marketers to leverage their data by combining sources like registration, CRM, social followers and website analytics to launch effective multi-channel campaigns across email, landing pages, online advertising, social media and chatbots. “The Freeman Digital Ventures group is pleased to be an investor in Feathr as we believe Feathr’s offering can be beneficial to our clients allowing further personalization for events and brand… more
Jul 17, 2017
Predictive Marketing involves using sophisticated algorithms and cloud-based computing to make smarter marketing decisions and deliver personalized content to users based on their browsing history, goal-based actions and demographic data. According to eMarketer’s “Predictive Marketing Roundup,” nearly 70 percent of U.S. marketers said predictive was the primary technology they planned to use in 2017. In addition, roughly half of marketing and media executives surveyed in North America said they believe predictive analytics and modeling to be one of the most helpful… more
Jul 13, 2017
Destination Marketing Association International has been renamed, officially becoming Destinations International, effective July 13. The new name was unveiled this week during the association’s Annual Convention in Montreal, Canada. Several other announcements, including a partnership with the James Beard Foundation, Canadian engagement initiatives and the results from the Defining the Impact of the Weaponization of Travel and DestinationNEXT studies also were made. “Our new name, Destinations International, reflects the new reality that we are so much more than just marketers of our… more
Jul 13, 2017
CadmiumCD is expanding its regional growth in the U.S. with two senior hires and the opening of new offices in Dallas and Fullerton, Calif. Sandy Brown has joined CadmiumCD as its new sales manager for the Los Angeles, San Francisco and West Coast markets. Transitioning from the Institute of Electrical and Electronics Engineers (IEEE) computer society, where she served as senior manager of business development, Brown brings nearly 21 years of associations and events experience to her new role. As the new sales manager for Dallas and Houston, DeWayne Jackson will focus on corporate and south… more
Jul 11, 2017
The Virtual Reality Developers Conference (VRDC), an event for creators of immersive VR, AR, and MR experiences, has unveiled dates and location for an expanded edition, VRDC Asia. To meet the growing demand in China for high-quality education and networking opportunities, VRDC Asia will deliver relevant regional content hosted by a new Advisory Board. The two-day event will bring together designers, programmers, business professionals, producers, artists, and audio practitioners to share best practices, demo new technology, create new business partnerships, and exchange ideas with… more
Jul 11, 2017
Two major exhibition organizers in Korea will collaborate this year to organize an enhanced exhibition and more global networking experience for Korea’s perfumery and cosmetics industry.  From Nov. 23-25, Reed K. Fairs and SeoulMesse International will blend their two respective events, InterCHARM Korea and Beauty Expo Korea, to create a unique international beauty industry platform. The event, which will be held at COEX Convention Center in Seoul, is expected to be highly effective in driving international expansion through a single, mega event, according to both show organizing… more
Jul 11, 2017
Thailand Travel Mart Plus (TTM+), a Thai travel trade show, has concluded in Chiang Mai following a two-year run. The event will relocate to Pattaya in 2018. This year’s theme was “Delivering Unique Experiences” which is in line with the country’s current tourism marketing campaign. More than 420 buyers from 56 countries attended the event, and close to 50% of them were first-time buyers. The majority of the 362 sellers at TTM+ were representatives from small- and medium-sized hotels and boutique resorts from Thailand and across the Mekong region. The first day of the event featured a “… more
Jul 11, 2017
Preliminary estimates indicate the successful Asian Attractions Expo (AAE) 2017 in Singapore attracted more than 7,500 participants, including 5,100 qualified buyers and 375 exhibiting companies. The continued growth of the attractions industry within the Asia-Pacific region was evident at the Expo. More than 50 percent of buyers attended AAE for the first time. Participation in education sessions nearly doubled from 2016 and the event featured the second largest trade show floor in event history at 10,170 net square meters. Asian Attractions Expo, which is produced by the International… more