Adapting Real-Time Marketing as a Customer Service Tool for Attendees

October 19, 2014

Real-time marketing refers to techniques adopted to engage customers on-the-fly based on their recent behavior and a specific action taken by them. 

Traditionally, this type of marketing has seen the maximum application in long-term B2C consumer service environments since it required significant investment in supporting infrastructure. But with the advent of smart location-based and social networking technology, there is a significant opportunity for show organizers to adapt real-time marketing techniques to attract and engage attendees for face to face events.

Here are four quick yet discreet ways to promote your services to audiences in real-time by collecting data proactively:

1.    Real-time polling
Ask pertinent questions about the service attendees are receiving onsite and respond to any complaints or requests from individuals.
 

2.    Instant follow up after registration

Communicate and upsell to attendees immediately after they register for the event. This is the time when they are most engaged during the planning stage and eager to hear from the show management.

3.    Social media engagement
Add a social media contest to your marketing mix and offer real-time rewards to enthusiastic participants.
 

4.    Onsite kiosks

Make the most of onsite kiosks to provide location-based information and offers to attendees who opt to engage with the technology. 

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Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.