APIC Conference Taps CadmiumCD to Gamify the Showfloor

July 20, 2014

APIC, the Association for Professionals in Infection Control and Epidemiology, wanted to do something different for their 41st annual conference held in Anaheim, so they teamed up with CadmiumCD, the creator of Knowledge Hunt, to gamify the attendees’ experience.

Knowledge Hunt is a scavenger hunt game for through CadmiumCD’s eventScribe® Mobile App

Attendees at the conference utilized the app to scan QR Codes throughout the showfloor and answer questions.  

Fourteen strategic partners in all participated in the Knowledge Hunt games. They posted QR codes at their exhibit hall booth, offering points to attendees could answer tough industry questions.

Each day of the conference, new questions were added to the system, compelling attendees to revisit the booths and earn  more points.

More points meant better prizes and an increased chance to win the prize raffle. Attendees who attempted all questions with at least 90 percent of their answers correct were entered to win either a gift certificate for registration to the APIC 2015 Conference, gift certificates for subscriptions to the APIC Text Online, or general gift cards ranging from $100 to $300.

Knowledge Hunt is just one new feature of CadmiumCD’s app.

“Since last year, we’ve made a lot of big changes to the app,” CadmiumCD CTO, Peter Wyatt said.

“It’s grown tremendously since APIC 2013, and we continue to improve it every day.”

Audio and text notes on exhibitor profiles, finding booth locations on the floor plan from an exhibitor profile indicating what booths attendees have visited on the floor plan and printing out a one  sheet colored map of the exhibitor hall with a list of favorites at the bottom are just some of the changes to the app, Wyatt added. 

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