Apple Launches News App for iOS 9

June 21, 2015

The battlefield of news publishing on mobile devices is heating up. After Google and Facebook, Apple is the next tech giant to enter the business of serving trending news to mobile audiences.

Launched recently at the Worldwide Developers Conference, Apple's all-new News app has been designed to deliver a rich news reading experience to users. According to Apple, 'News' will be available with iOS 9 this fall for iPhone and iPad, and it'll combine the visually rich layout of a magazine with the immediacy and customization of digital media.

Media organizations including Guardian, ESPN, New York Times, Conde Nast and Hearst will produce content specifically designed for this new service. While Apple will be host and deliver the content in the app, publishers will own the content and control the format of articles.

Publishers also will be able to sell premium ads through the app and keep the revenue. They also will have 70 percent share of the revenue from any advertising around their content that gets sold by Apple.

With this release, Apple is planning to do away with Newsstand, its central app that stores newspaper and magazine subscriptions for users, with the aim of ensuring that its partner publishers' content gets high visibility.

The news and publishing industry will, no doubt, be keeping a close eye on Apple’s latest offering to see if it gets a big thumbs-up from millions of iOS users across the globe! 

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