ASAE’s 2015 Marketing, Membership, & Communications Conference Breaks Attendance Records

June 16, 2015

The American Society of Association Executives’ (ASAE) 2015 Marketing, Membership, & Communications Conference (MMCC), held June 1—2, at the Walter E. Washington (D.C.) Convention Center, recorded the highest number of participants in its history, With more than 1,000 attendees and more than 60 exhibiting companies.

 “We had another great MMCC conference this year. Along with its record breaking attendance, participants were energized and found ideas and solutions to questions they were seeking because of the high-level content, opening and closing general speakers, and connecting with exhibitors and their colleagues,” said ASAE President and CEO John H. Graham, IV, FASAE, CAE.

 With 28 learning labs, two general sessions, and a sold out exhibit hall, participants discovered new ideas, case studies, and strategies they can take back to their associations. The learning labs focused on four areas: engagement, operations, strategy, and trends.

For the Opening General Session, Ann Handley, chief content officer of MarketingProfs, shared her formula for innovative content and explained how attendees could apply it to their organization.

She offered tips on how to create content that matters to your association including: a documented content strategy, audience focused, useful content, using social media for storytelling, unique tone of voice, and strong writing.  

 Sekou Andrews, billed as ‘the world’s leading Poetic Voice’, was the Closing General Speaker, who taught attendees how to use creative approaches in telling a great story.

He advised participants to find great stories with your members and colleagues and to create a culture of engagement.

He also stressed the importance of finding out what you do differently and communicating it, putting purpose and people first, letting go of all you know as well as accepting and expecting disruptions.

On June 2, ASAE announced the Gold Circle Award for Overall Excellence winner was the International Society of Thrombosis and Haemostasis for their World Thrombosis Day: Elevating the Global Conversation on Blood Clots. Here’s a full list of all the 2015 Gold Circle Awards winners.

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