ASAE Unveils 2017 Gold Circle Awards Winners

April 18, 2017

The American Society of Association Executives unveiled the winners of the 2017 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs.

The Gold Circle Award for Overall Excellence will be announced during ASAE’s 2017 Marketing, Membership & Communications Conference (MMCC), May 2-3, in Washington, D.C. 

The 2017 competition received 172 submissions. Over 80 judges from different associations, nonprofits, and for-profit organizations evaluated the submissions this year. The awards are sponsored by High Roads Solution.  

“Our members submitted fantastic entries this year, and we had several categories with multiple winners. The quality of work our judges see always make it a difficult decision on who receives a Gold Circle award,” said Lisa Claydon, CAE, director of marketing Communications at Association of Corporate Counsel and chair of the Gold Circle Awards Committee.

She added, “In a few weeks, we are going to have a fun, interactive session at MMCC, so attendees can learn strategies and tactics that worked well and utilize them in future campaigns.”

Here are the 2017 Gold Circle Awards winners:

Convention/Meetings Campaign

Society for Simulation in Healthcare; IMSH 2017 Conference Marketing Campaign


American Osteopathic Association; The DO


American Academy of PAs; PA Central Member and Nonmember E-Newsletters

Media/Public Relations/Advocacy Campaign

American Society of Anesthesiologists; Protecting Safe VA Care

Computing Technology Industry Association; Make Tech Her Story

Member Retention Campaign

Recreational Boating & Fishing Foundation;  New Angler Retention Pilot Program

The Enrollment Management Association; It’s all about retention.

Membership Recruitment

American Academy of PAs; AAPA Recruitment Campaign: Savings and Advocacy

New Product/Service Launch Campaign

American College of Cardiology; ACC International Regional Conferences

Print Magazine

American Massage Therapy Association; Massage Therapy Journal


Emergency Nurses Association; Rebranding Membership: Charting a New Path

American Osteopathic Association; Doctors That DO


American Physical Therapy Association; #ChoosePT Public Service Announcement


National Athletic Trainers' Association; NATA Website Redesign

For more information on the winners, visit Gold Circle Awards.

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