Atlanta Scores True Value Spring Market for 2013, 2014
The True Value Company’s True Value Spring Market will be heading to Atlanta’s Georgia World Congress Center in 2013 and 2014, after last being held in the city for its Fall Market in 2008.
“We are excited about returning to Atlanta for our Spring Markets in 2013 and 2014,” said Susan Katz, director of corporate events and travel at True Value Company.
She added, “It has always been a great location for us and popular with our exhibitors and retailers.”
Last year’s Spring Market was ranked No. 96 on TSNN’s Top 250 Trade Show list and drew more than 10,000 attendees and 1,000-plus exhibitors to a 224,613 net square foot showfloor at Chicago’s McCormick Place.
The show rotates around the country and was held in 2009 at the Ernest N. Morial Convention Center in New Orleans.
The Orange County Convention Center in Orlando hosted this year’s show and also will host the 2012 event before it heads to Atlanta.
“The attendees will enjoy enhanced entertainment and culinary options around Centennial Olympic Park since they last visited the city,” said William Pate, president and CEO of the Atlanta Convention & Visitors Bureau.
He added, “From the new AT&T Dolphin Tales show at the Georgia Aquarium to a downtown dining boom, Atlanta offers a host of activity after the trade showfloor has closed.”
True Value retailers from across the country convene at the Spring Market to share best practices and view the latest in hardware equipment for the upcoming retail season.
True Value Company, headquartered in Chicago, is one of the world’s largest retailer-owned hardware cooperatives.
The company consists of approximately 4,800 independent retailers worldwide operating under the store identities of True Value, Grand Rental Station, Taylor Rental, Party Central, Home & Garden Showplace and Induserve Supply.
The True Value Spring Market recently received a TSNN Event Excellence Award for fastest-growing for-profit and overall show for net square footage, which was given during an awards celebration weekend Nov. 4-6 in Washington, D.C.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.