Atlas Event Technologies Helps Attendees Find Their Way at Shop.org Summit
Atlas Event Technologies successfully provided their ShowAtlas on-site wayfinding product for national Retail Federation’s the 2014 Shop.org Summit and secured the commitment for their larger Retail’s BIG Show coming up in January.
“We were very pleased with the ShowAtlas on-site wayfinders that we used at the 2014 Shop.org Summit, and we will be using the ShowAtlas on-site product again for the 2015 Retail’s BIG Show,” said Mark Bogdansky, vice president Exhibit Operations at NRF.
Atlas Event Technologies provides services, software, and other technology to help maximize the trade show experience for attendees, exhibitors, and trade show managers.
- Enhanced Attendee Experience
- Increased Exhibitor ROI
- Improved Attendee & Exhibitor Retention
- Increased Show Management Revenue
“We were very pleased with the results from Shop.org, and we are excited to provide ShowAtlas On-site for Retail’s BIG Show,” said Evan Shubin, co-founder of Atlas Event Technologies. “We look forward to seeing everyone at Expo! Expo! in December.”
Atlas Event Technologies, a joint venture of Convention Strategy Group, Exhibitor Invites LLC, and Scott Oser Associates, acquired all of the software, products, and intellectual property that previously was developed and offered to shows by MarketArt, Inc., including the “You Are Here” suite of products.
Atlas has updated and enhanced all of the MarketArt products.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.