Brand and Event Promotion on LinkedIn

July 14, 2014

LinkedIn is the largest professional network with more than 250 million members around the world. LinkedIn has created a platform that allows its members to connect with other like-minded professionals to promote their business interests and share & learn ideas.

Event managers can promote their brand and events on LinkedIn and target marketing efforts to their core audience.

This is a great tool for sourcing prospects to become members of your organization and attend your local or industry-related events.

The key factors to successful brand and event promotion on LinkedIn for any event manager is high visibility and offer value to your followers.

Increasing visibility

Build visibility by generating buzz about your organization’s initiatives and events. This can be done by sharing visual content on LinkedIn. Providing visual/multimedia content will help your audience get to know your brand or organization. This can be done through a variety of approaches such as:

  • posting infographics with images and statistics that are relevant to your target audience
  • uploading videos to showcase previous events or promote upcoming events
  • upload presentations via SlideShare that draw the attention of your audience

Offer value to your followers

After you have built higher visibility around your organization, you can now engage your audience by offering valuable and relevant content. Providing written content for your audience demonstrates to your audience that you can be a valued partner in their business and/or career development.  

  • posting links to your blog/website articles
  • link your tweets (with applicable hashtags) to your LinkedIn page
  • promoting your events on LinkedIn group pages

LinkedIn is as a powerful resource event managers can use to increase visibility and strengthen professional relationships, which are keys to establishing credibility with your audience.

Executing the tactics listed above may lead to higher audience engagement and show your followers that you are providing relevant content applicable to their business needs.
 

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Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.