Brand and Event Promotion on LinkedIn

July 14, 2014

LinkedIn is the largest professional network with more than 250 million members around the world. LinkedIn has created a platform that allows its members to connect with other like-minded professionals to promote their business interests and share & learn ideas.

Event managers can promote their brand and events on LinkedIn and target marketing efforts to their core audience.

This is a great tool for sourcing prospects to become members of your organization and attend your local or industry-related events.

The key factors to successful brand and event promotion on LinkedIn for any event manager is high visibility and offer value to your followers.

Increasing visibility

Build visibility by generating buzz about your organization’s initiatives and events. This can be done by sharing visual content on LinkedIn. Providing visual/multimedia content will help your audience get to know your brand or organization. This can be done through a variety of approaches such as:

  • posting infographics with images and statistics that are relevant to your target audience
  • uploading videos to showcase previous events or promote upcoming events
  • upload presentations via SlideShare that draw the attention of your audience

Offer value to your followers

After you have built higher visibility around your organization, you can now engage your audience by offering valuable and relevant content. Providing written content for your audience demonstrates to your audience that you can be a valued partner in their business and/or career development.  

  • posting links to your blog/website articles
  • link your tweets (with applicable hashtags) to your LinkedIn page
  • promoting your events on LinkedIn group pages

LinkedIn is as a powerful resource event managers can use to increase visibility and strengthen professional relationships, which are keys to establishing credibility with your audience.

Executing the tactics listed above may lead to higher audience engagement and show your followers that you are providing relevant content applicable to their business needs.
 

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Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact