ChirpE Scavenger Hunt Engages Thousands of People on Leading Social Media During and After IAEE's Expo! Expo! 2013
a2z, Inc. released an infographic to highlight the results from the super-engaging ChirpE Scavenger Hunt atthe International Association of Exhibitions and Events' Expo! Expo! 2013, held in December in Houston.
Hundreds of attendees visited the ChirpE-powered photo booths in partner locations during the event, clicking and sharing their photos on Facebook in real-time.
The 632 photos clicked during this fun gaming experience engaged a total of 11,872 people on Facebook between Dec. 7-22, 2013, generating 45,872 impressions in the process.
The following seven premier organizations came together to co-host the ChirpE Scavenger Hunt at Expo! Expo! 2013:
- a2z, Inc.
- ASP Events
- International Association of Exhibitions & Events
- J. Spargo & Associates
- The Expo Group
- Visit Baltimore
Photos taken from each partner location were posted to Facebook as well as tweeted in real-time. All partners witnessed increased booth traffic and lead collection from their participation in this one-of-a-kind gaming and interactive experience.
All participants who visited each ChirpE Photo Booth location at the event, and provided their email address, were entered in a random raffle to win an iPad mini.
ChirpE Photo Booth provides event organizers the opportunity to capture spontaneous appreciation from attendees through photos and testimonials which are shared on leading social media services in real-time. This unique social marketing solution has been leveraged by a number of leading expositions and conferences to showcase their event to online fans by enabling happy attendees to share their photos from the event venue, at a time when they are most motivated to spread the word about their successful participation.
The ChirpE Photo Booth solution has provided a fun and engaging experience to hundreds of thousands of attendees at leading trade shows and conventions, including Craft & Hobby Association's CHA MEGA Show 2014, Society of Women Engineers' WE13 and Trade Show Executive’s Gold 100 Awards & Summit.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.