CIBTM on Track to be Largest Ever; Event Scores Two Central Government Sponsorships
July 25, 2011
Even though it’s still more than a month away, Reed Exhibitions’ CIBTM, The China Incentive, Business Travel & Meetings Exhibition is on track to be the biggest ever, with more than 300 exhibitors, a 21-percent increase, compared with last year’s event, as well as approximately 300 hosted buyers, a 25-percent increase, compared with 2010.
CIBTM, set to take place Aug. 30–Sept. 1 at the China National Convention Centre, also will have 14 domestic tourism boards that will participate as exhibitors this year, including Beijing, Shanghai, Yunnan, Hangzhou, Gansu, Sanya, Xiamen, Tianjin, Quijiang, Haidian, Dongcheng, Pinggu, Changping and Xicheng.
In addition, there are more than 5,500 pre-scheduled appointments on tap and an increase in the number of professional education seminars for the event taking place.
“There is no doubt that China’s meetings industry has huge potential with predictions that the sector is a $150 billion market with annual growth of 20 percent (HelmsBriscoe April 2011),” said Jeffrey Xu, CIBTM Project Manager.
He added, “This year’s event is clearly following the trend of growth. The impact that CIBTM will have on both inbound and outbound MICE business will clearly establish it as the annual business forum. It is also the only event endorsed and supported by the China National Tourism Organisation (CNTO).”
Not only has CNTO recently signed on with its support, but also the Beijing Municipal Commission of Tourism Development is backing CIBTM.
“We are delighted that China National Tourism Administration and Beijing Municipal Commission of Tourism Development are co-hosting CIBTM 2011; an event that has become China’s national-level meetings exhibition,” said Craig Moyes, Reed Travel Exhibitions' Group Exhibition Director, Meetings and Events Portfolio.
He added, “At a time when the industry is set for continued growth and expansion in China, CIBTM will continue to play a leading role in the development of the meetings industry throughout region.”
According to the China Meetings Industry research presented at CIBTM 2010, the results showed that the world’s second largest economy is predicting significant growth potential with increased numbers of events using a wide range of destinations.
With that likely in mind, several new international companies have also committed to attending this year’s show, including Tourism Australia, Scandinavia Tourism Board, and Geneva Tourism & Conventions they join companies including ,Others include Langham Hotels, Carlson Hotels, Meet Taiwan, Silversea Cruises, Millenium Hotels. South African Tourism, Sicilia Convention Bureau, Tourism Ireland, Government of Dubai Department of Tourism and Commerce Marketing and the Thailand Convention Bureau.
There also will be more than 20 new exhibitors from China, such as Pangu 7 Star Hotel, Beijing Municipal Commission of Tourism Development, Haidian District Tourism Bureau, Mission Hills China and Ocean Spring Resort, to name a few.
“Our goal once again, is to help connect the China meetings market with the rest of Asia and the world,” Xu said.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
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The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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