CITS Acquires Stake in IT&CM China
China International Travel Service (CITS), one of the largest domestic and outbound travel agencies in China, has acquired stake in the Incentive Travel & Conventions, Meetings China (IT&CM China) through its MICE division. IT&CM China, a MICE and corporate travel trade show based in China, had previously been owned and organised by TTG Asia Media and MP International since 2007.
In 2012, IT&CM China will be co-organised by TTG Asia Media, MP International as well as CITS. The next edition of the event will be held at Shanghai World Expo Exhibition and Convention Center from 17th to 19th April and it will be co-located with the Shanghai Business Events Week.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.