Diversified Business Communications Buys Pri-Med USA
Portland, Maine-based Diversified Business Communications has purchased the Pri-Med brand and U.S.-based assets from MC Holdings Corporation.
Founded in 1994, Pri-Med is a primary-care focused media network in the United States with more than 50 annual live medical educational conferences and digital properties.
“This acquisition fulfills two strategic goals by expanding our medical portfolio and growing our U.S. operations,” said Nancy Hasselback, president and CEO of Diversified Communications, the parent company of Diversified Business Communications. “We launched our Canadian medical event business in 2003, and it has had incredible growth.”
She added, “We look forward to leveraging our content and strategic leadership to bring the leading medical events to North America and expand the brand internationally."
Pri-Med’s founder, John Mooney, will rejoin Pri-Med as CEO with his former management team, Lynn Long and Dix Wheelock.
“The ever-changing environment of continuing medical education for physicians and allied professionals provides a great opportunity to expand on Pri-Med's wonderful platform of educating primary care clinicians to include education for specialists and for patients and their families,” Mooney said.
He added, "Medical knowledge is global, but the delivery of great care is still local; it is our goal to improve the education and the communication between and among all healthcare stakeholders one market at a time in the United States and around the world. I am excited to be leading this brand and to be working with my longtime friends at Diversified.”
Pri-Med’s network serves doctors, physician assistants, nurse practitioners and other caregivers, and through its CME course offerings, it educates more than 50,000 primary care clinicians annually representing 1 million hours of CME credits.
Diversified currently operates more than 20 primary care and medical specialty events in Canada under the leadership of managing director Bob Macgregor, who will partner with the returning management team to provide strategic direction for the new division that will continue to be based in Boston.
In addition to health care, Diversified serves a number of industries including technology, retail, food and hospitality and business management solutions. Besides the U.S., Diversified operates divisions in Australia, Hong Kong, India, the United Kingdom and Canada.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.