Diversified Communications Acquires Australia-based Luxperience
Diversified Communications has acquired Luxperience, Australia’s only event dedicated exclusively to the business of luxury travel.
“As a premium invitation-only hosted buyer model that features awards and networking opportunities, Luxperience is in a great position to understand and continue to service the needs of this growing community,” said General Manager of Diversified Communications Australia David Longman.
Luxperience extends Diversified Communications’ travel and transportation portfolio to Australia, complementing their British Tourism & Travel brand. This is the second acquisition in Australia for Diversified in 2017.
In June the company acquired Naturally Good Expo to align with Diversified Communications Australia’s Fine Food, FoodPro and FoodTech brands as well as expand their global Natural & Organic Products trade show portfolio.
“We are looking for opportunities such as this that allow us to invest in a variety of business-to-business event models and broaden our portfolios in key markets and regions,” said Theodore Wirth, president and CEO of Diversified Communications.
He added, “We are very pleased to be acquiring Luxperience from such a talented entrepreneur as Helen Logas, who has developed a strong brand and a successful trade event since its inception in 2012. We are also very pleased to welcome her expert staff to Diversified Communications Australia.”
Diversified Communications continues to expand their event portfolio, through acquisitions and partnerships with entrepreneurs and established media producers.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.