DoubleDutch Will Provide Mobile Apps for Five Meetings Professional International Events
Meetings Professional International will use the DoubleDutch platform, a provider of mobile event apps and event performance analytics, to power the mobile app for five editions of its signature conferences – World Education Congress (WEC) and European Meetings and Events Conference (EMEC) – during the next three years.
Through the DoubleDutch platform, the MPI global community will have access to the full suite of mobile event capabilities.
“We couldn’t be more excited about our collaboration with a renowned events association such as MPI,” said Lawrence Coburn, CEO of DoubleDutch.
He added, “We look forward to helping MPI deliver apps that provide a world-class event experience. Additionally, we’re excited about gaining exposure to and learning from MPI’s vibrant global community of meeting andevent professionals.”
The association will collaborate with DoubleDutch to provide its attendees with an interactive event experience, while also delivering to exhibitors and sponsors a way to measure the impact MPI events have on their bottom line.
MPI will leverage DoubleDutch’s technology for WEC 2016 in Atlantic City, New Jersey, WEC 2017 in Las Vegas, and WEC 2018 in Indianapolis as well as for EMEC 2017 in Granada, Spain, and EMEC 2018.
“Two years ago, we decided to embrace mobile technology instead of producing a printed guide for our events and we haven’t looked back since,” said Matthew Marcial, senior director of events for MPI.
He added, “MPI conference attendees expect our event app to provide an intuitive, robust and seamless user experience and we believe the DoubleDutch platform has the functionality to do just that.”
By partnering with DoubleDutch, MPI will be able to provide easy-to-access content, personal scheduling and networking opportunities for a more valuable event experience.
MPI event sponsors and exhibitors also will uncover new revenue streams in the process and also gain exposure through features including promoted posts, profiles, push notifications and more.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.