Entertainment Software Association Launches Public Event Alongside E3 Expo

May 23, 2016

Video gamers likely are rejoicing today, with the Entertainment Software Association, producers of the annual E3 Expo for the video gaming industry, unveiling a new event – E3 Live - that will be open to the public.

On tap June 14-16 at L.A. Live, the same time as E3 Expo next door at the Los Angeles Convention Center, video gamers will have the opportunity to enjoy video games, music, competitions and video game swag from some of the biggest names in the industry.  

"The biggest event in video games is bringing gamers to the next level. We are excited to introduce E3 Live, an exciting, high-energy video game event that brings some of the best in video games directly to fans," said Michael D. Gallagher, president and CEO of ESA.

He added, "E3 Live will give gamers the chance to test-drive exciting new games, interact with some of their favorite developers, and be among the first in the world to enjoy groundbreaking game experiences. For fans of video games, this will be an event like no other."  

Gamers attending E3 Live also will have the opportunity to attend Pokémon: Symphonic Evolutions, a video game concert.

"After 20 years of making kick-ass gaming tech, one thing we've learned is that it's all about having fun," said Frank Azor, general manager, Alienware. "This inaugural E3 Live event should be a blast and we're excited to send our decked out Alienware truck with our latest and greatest gear to add to what is sure to be a fun event for us all!"

Tickets are limited and a sold-out crowd is expected. From the looks of it on the new event’s Twitter feed, the free tickets to try out the games were going quickly.

Here are some of the participating companies:

·         Alienware

·         Facebook/Oculus

·         Frito-Lay

·         HTC Vive

·         Loot Crate

·         Monster

·         Twitch

·         Ubisoft

·         Warner Brothers Interactive Entertainment

"As E3's official live streaming partner, it's great to see them continuing to evolve this tentpole event," said Benjamin Vallat, vice president of business development at Twitch.

He added, "Since the heart of Twitch has always been our platform's accessibility to all members of the gaming community, we love that everyone will now have the opportunity to check out the latest games and connect with each other at E3 Live."

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