Event Marketing Cloud Company Feathr Inks Deal with Reed Exhibitions
Reed Exhibitions, the world’s leading event organizer, and Feathr, the Event Marketing Cloud™ helping grow and monetize events through digital channels, have expanded their partnership to bring Feathr to more than 100 of Reed’s events around the globe.
“Feathr is the first digital marketing suite truly built around the needs of the modern trade show,” said Ted Rawson, chief digital officer at Reed Exhibitions.
He added, “After seeing strong results with our North American shows, it was a priority to empower our other business units with this technology.”
Notable Reed events already leveraging Feathr include Comic Con New York, which used Feathr’s monetization features to sell and deliver millions of digital impressions for sponsors like T-Mobile and Sotheby’s.
“Reed has been an amazing partner and we are excited for the opportunity to continue driving growth for their events,” said Aleksander Levental, co-founder and CEO at Feathr. “They are true industry leaders, and organizers large and small can learn from the trail they are blazing.”
The partnership will cover 11 business units across five continents, including Reed’s portfolio in France, Germany, China, India, Australia and Brazil.
Feathr works with UBM, Clarion Events, Emerald Expositions and more and has been serving the event industry since 2012, working with more than 450 conferences, trade shows and associations around the world.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.