Features to Consider when Evaluating an Event Mobile App Solution
Event mobile apps are very popular and can add much value to the attendee and exhibitor experience. How do you ensure that your mobile app adds value and doesn’t simply allow you to check the box that you provided a mobile app for your event?
Start by thoroughly investigating the features offered in the event app solution to ensure there is something powerful and useful under the shiny, and sometimes distracting, exterior. Recent reviews of our apps show that attendees want an app that is simple to use and adds value to them.
For example, the app saves them time finding exhibitors and products, they can plan their schedule while on the go, and they receive real-time updates about the event.
Things to consider when researching event app solutions:
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.