The primary reasons companies participate in trade shows is to increase awareness of their brand and find new business opportunities. But despite living in the digital age, many exhibitors still underestimate the value of buffering up their presence on the event website to maximize their investment. Here are five easy ways in which exhibitors can enhance their presence and exposure to a dedicated audience.
This may seem like a no-brainer, but it never ceases to amaze us how many exhibitors still miss the boat on this one. Putting a logo on your eBooth is the fastest and the easiest way to branding the space as yours. It shows you pay attention to details and that you value your listing as an important resource for engaging attendees
Along with keyword searches, product categories are the most popular starting points in attendees route to finding suppliers who can potentially provide them the resources they are looking for. Showing up in attendee searches is definitely the first step to getting genuine new pre-show leads for exhibitors.
You may know your solutions and services inside out, but chances are that the potential buyers don't. Use your listing along with entries in the event's new product showcase to put the spotlight on your power features.
Are you giving away freebies, pre-launch samples or big prizes in your booth at the show? Make sure to use your eBooth listing to spread the word and make your location where all the buzz is.
Are you launching a new line? Did you just win a big and prestigious award? If you have been making waves in your industry, your prospects, customers and the media need to hear about it.
Your marketing team probably puts in hundreds of hours building your digital assets across the web. From social media channels to websites, and from newsletters to blogs, you are sure you to have a rich repository of content that you can mine to stand out in the crowd. Boost traffic to these places by adding links to your eBooth listing wherever possible.