Five Reasons to Let Your Event Management Software Company Build Your Event Website

July 5, 2015

In the old days, your event management software sat on one side of the “house” and your website sat on the other. The event management application came from one supplier. Websites, on the other hand, were built by a third-party website development company. It’s different today. One company and one platform can manage both sides of the house and make it so much easier for event planners.

1.      Data synchronization. One of the obvious advantages of keeping everything “under one roof” is the automatic synchronization of data. In other words, when updates—new exhibitors, conference agenda changes, etc.—are made in the event management databases, they automatically appear on the website.

2.      Application synchronization. One of the disadvantages of using different software solutions (apps) for event management tasks becomes apparent during updates of the different platforms. An update in one can cause the others to be temporarily incompatible. When you use a common platform, a platform-side upgrade updates all modules at the same time.

3.      Brand continuity. Even with a style guide (logos and colors), it’s difficult for event organizers to control the way in which the brand is expressed on pages linked to the website and powered by third-party software vendors. With a common platform, web visitors can go from page to page and have the same brand experience.  

4.      Single vendor. Building your website on the same platform that houses your event management solutions offers a number of practical advantages: familiarity with how the platform operates (there will likely be a common set of administrative controls for all modules), one team to work with when setting the system up or adding to it, and one company to deliver training, technical support and maintenance.

5.      Platform vs. application. Working in a platform environment is much different than working with multiple standalone applications. Applications are limited to a single purpose and may or may not function well with other apps. Platforms can house multiple applications and because they share a foundation, the apps work together.

All of the convenience of a single platform for your website and event management applications becomes irrelevant if you select a platform that doesn’t offer everything you need, the company is slow with updates, or the technical support is weak. When you consider a single platform, make sure you go with a company that delivers a comprehensive set of offerings, good technical support, and a reputation for innovation.

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact