Freeman Buys Second Screen Technology Company Klowd.com
Freeman has expanded its digital service offerings with the acquisition Boise, Idaho-based Klowd.com, an audience engagement technology developer of event-focused second screen technology.
“Our clients have positively responded to second screen technology, embracing the ability to increase audience engagement, create conversations and amplify content in real time,” said Richard Maranville, Freeman’s chief digital officer.
He said, “Paired with its data and analytics engine that allows our clients to measure the impact of their content and presentations, we felt it was a ‘win-win’ situation for us to make FXP | touch and the Klowd team a permanent part of our growing digital capabilities.”
Second screen technology has become an essential tool in creating a new level of audience interaction during live presentations and events, allowing participants to explore, connect and discover enhanced content in a self-directed manner through any mobile device.
For more than a year, Freeman has served as the exclusive partner of Klowd.com’s proprietary second screen technology, branded as FXP | touch.
The FXP | touch technology has been in development since 2011 and has continued to evolve. Since its launch, it has been successfully used by more than 500 companies for 3,200 meetings, driving more than 500,000 unique data points for meeting organizers.
“The support and partnership we’ve enjoyed with Freeman over the last year have been especially rewarding,” said Ken Holsinger, founder and CEO of Klowd.com.
He added, “We are excited to officially join the Freeman digital solutions team and help our clients benefit from the latest enhancements to FXP | touch and the company’s existing suite of digital services.”
The acquisition of Klowd is aligned with Freeman’s strategy of supporting industry innovations that help exhibitors, organizers and corporate clients leverage digital and mobile technology to deliver more relevant experiences and create a more meaningful audience experience, according to Freeman officials.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.