Freeman Forms New Event Technology Group
Freeman recently merged AVT Event Technologies and Encore Productions, two of its technology providers for the hospitality industry, to form Encore Event Technologies.
The combination of AVT and Encore under the Encore Event Technologies brand will provide its customers with direct access to a greater pool of resources and capabilities, according to company officials.
Encore Event Technologies creates a one-stop shop for next-generation technology and full event production needs.
“Establishing a single brand entity that represents Freeman’s hotel segment has always been part of our long-term vision,” said Eddy Eisenberg, president, Encore Event Technologies. “
He added, “With Encore Event Technologies, we blend the best of what AVT and Encore have to offer – exceptional team members, rock-solid industry knowledge and unique technical expertise – with an expanded arsenal of solutions and our unwavering commitment to deliver unmatched service and support to our customers.”
The new division currently serves more than 100 properties in North America, including some well-known branded hotels and hotel-casinos in the country.
Encore’s Production Division will continue to provide the same services as it has in the past, but will now also act as the production company for Encore Event Technologies.
“AVT and Encore’s customers have overwhelmingly said that it is the quality of work, the innovation delivered time and again, and the dedication to relationships that keeps them coming back,” said Ken Sanders, president, Freeman Audio Visual.
He added, “The integration of both divisions strengthens the principles that have been part of both companies since their creation. AVT and Encore have always had parallel philosophies – to deliver the most unique, creative and innovative solutions in the industry. We will continue to operate with this directive and continue to reinforce Freeman’s commitment to provide exceptional customer service and results.”
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.