Freeman Unveils Upgraded PLANTOUR Web-based Planning Tool
Freeman recently upgraded PLANTOUR, its popular web-based tool that is designed to simplify the event planning process and enhance the marketing of on-site sponsorship opportunities.
The new tool is part of the Freeman Technology Suite, Freeman’s integrated platform of tools, and is free to Freeman customers.
PLANTOUR addresses the need for exhibitors, show organizers, event planners and meeting managers to more efficiently scout for an event venue, view floor plans or plan for available sponsorship opportunities without ever having to leave their desks, according to company officials.
In addition to a new look and feel, PLANTOUR includes a new, responsive Web design that improves the visual experience on all devices including tablets, PC's and smart phones, allowing users to identify and better showcase sponsorship opportunities to potential customers anywhere, any time.
The new enhancements also allow customers to design and configure sponsorship opportunities including type, locations, price and availability, in real time.
“By creating a more intuitive planning tool, we can enable show organizers to maximize the number of sponsorship opportunities available to their exhibitors and ultimately grow revenue,” said William Collins, vice president of Product Development at Freeman.
He added, “We recognize that we must continue to make investments in our technology solutions to meet the needs of our customers, becoming a true extension of their marketing teams.”
The enhancements to PLANTOUR include updated photography, improved navigation, a catalog of site-specific images and contact information and a new dynamic search feature that also simplifies the process of finding site-specific information.
Freeman currently showcases more than 65 hotel and conference center venues throughout the United States, and with the continued investment in technology, will add a significant number of new venues in 2014.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.