Geomares and Diversified Communications Form Online Supplier Directory Partnership
Netherlands-based Geomares and U.S.-based Diversified Communications have formed a partnership that will place Geomares’ Geo-matching.com product database as the official supplier directory for Diversified’s geospatial-related trade shows and e-media sites, including SPAR3D Expo & Conference; SPAR3D.com; International LiDAR Mapping Forum; Commercial UAV News; Commercial UAV Expo Europe and Commercial UAV Expo Americas.
As an international media company for specialized trade information specifically focused on geomatics, hydrography, marine navigation and related industries, Geomares created Geo-matching.com to serve as a comprehensive product database for surveying, navigation and machine guidance that allows visitors to assess specifications, watch videos, filter and compare products from different manufacturers, and connect directly with suppliers.
The website showcases more than 1,400 hardware and software products.
“We’re very excited about this cooperation,” said Lisa Murray, event director for Diversified Communications, a global media company with more than 15 years of experience producing technology events and media content for the global geospatial market.
She continued, “Geomares is a highly regarded global media company operating in the same markets as our conferences and expositions. This cooperation allows us to leverage their robust product database, providing value for our exhibitors and attendees.”
Going forward, companies that exhibit in Diversified’s events will have the opportunity to have their exhibitor listings directly linked to their expanded Geo-matcing.com company profiles, which will include company description, contact information, videos, technical specifications and product categories.
Company profiles also will include the logo or logos of the Diversified events they exhibit in, which will help introduce Geo-matching.com users to Diversified’s plethora of geospatial events and media.
“We are very happy to offer this extra exposure to our suppliers and their products and add value to the event and news websites of Diversified Communications at the same time,” said Herma Lenten, Geomares sales and marketing manager.
She added, “Following a period of rapid growth, we are eager to enter this cooperation with Diversified’s events to connect with their respected audiences and strengthen each other’s platforms.”
According to Murray, this new collaboration between Diversified and Geomares is simply a continuation and deepening of an existing and beneficial business relationship.
“Geomares has been a media sponsor for our events for years with their publication GIM International,” Murray said.
She added, “The relationship has been one of mutual exposure to our respective audiences. Always a win-win, it was a stepping stone for this more involved cooperation.”
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.