Getting Your Event Web Site Right in 2015

January 31, 2015

Your Web Site is the main point of entry for a lot of people coming to your event, so it’s important to make sure it is effective as possible.

1.Start with the Domain Name

Despite the hype about SEO, marketers often underestimate the importance of getting the domain name right for their website. Search engines give considerable weightage to keywords in domain names, so it’s important to ensure that yours has the one or two words that your audience is most likely to associate with your brand. Choose short words which are free of special characters and easy to type on a touch screen keyboard. Choose a root domain that stays the same from year to year, and build new subdirectories for each event and year.

2.Focus on Interactive UI/UX

Getting the domain name right is just the beginning. The year 2015 is all about the ‘experience’. Creating an easy navigation and pleasing browsing experience for website visitors will be the key to your success. Whether they are using a high definition desktop monitor or a small touch screen on their mobile phone, your participants should be able to access critical information quickly and easily. Responsive design (where the website containers, images and fonts adjust to match the user’s screen size and resolution) and smart adaptive behavior (where the interactive features provided are spontaneously based on device capabilities) are becoming the norm now. If your website doesn’t function well on devices your users love to use or have access to, then it can significantly hurt your brand’s image with them.

3.Create High Quality Content

To bring traffic to your website and then keep audiences engaged, you have to create targeted and appealing content. Till recently, creating nice landing pages that provided starter information and some useful links to users was considered sufficient. However, now it’s important to find new ways to grab the attention of jaded web users and get them excited about your brand. Finding the right balance with visuals, copy and interactive elements will be crucial. Gone are the days of boring, static websites. Your visitors will want a rich browsing experience. Dynamic background images, interactive video and product galleries, smart widgets, bold typography, subtle animations, engaging copy – all these and many other ingredients need to come together in the right proportion to build a strong emotional connection with your audience.

4.Fast and Real-Time Updates

We are on the cusp of a new space age and the impact is percolating into the minutiae of our daily lives. As consumers, we expect lightning fast, personalized service that is available to us when and where we demand it. If made to wait, we simply take our business elsewhere. Your attendees, exhibitors, speakers and sponsors are no different. They expect to be given secure and automatic access to updated information as soon as a status changes, a transaction is made or an action is taken. This is where the power of behind the scenes, cloud-based computing comes into play. Opt for a smart solution provider that can keep your event’s web and mobile assets updated, automatically and in real-time, without requiring time-consuming and costly manual work.

We wish you a successful and superlative event organizing experience this year!

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