HCEA Announces Top 50 Medical Meetings; Webinar Measuring ROI of Meetings
The Healthcare Convention & Exhibitors Association released its list of the top 50 largest medical meetings held in the United States last year.
The Greater New York Dental Meeting topped the list, with more than 58,000 reported total attendees, followed by the Radiological Society of North America’s annual meeting. FIME, American Society of Clinical Oncology and Society for Neuroscience rounded out the top five.
In 2010, the average total attendance for the top 50 healthcare meetings was 19,512, a 5.1-percent increase, compared with2009.
In addition, average reported professional attendance was 13,227, a 7.2-percent increase, compared with2009. The top 50 largest medical meetings are ranked by reported total attendance, which measures all registered participants at a convention, including exhibitors. In the case of a tie, professional attendance is used to further determine the rank.
To see the full list visit www.hcea.org/research_top50.asp.
With the economy still struggling, HCEA also will present a webinar that will provide an overview of an ROI methodology developed specifically for the meeting industry.
The webinar will discuss the process of putting the methodology into practice using examples from the healthcare industry, which will result in meetings with clearer objectives, tighter focus and meaningful evaluation.
This webinar will enable participants to learn the following :
explain the relevance of measuring meetings using ROI methodology
describe the five levels of measurement
identify a meeting in your portfolio to utilize the ROI methodology
The webinar will be held Oct. 6, 11 a.m to 12 p.m. EST. To sign up go to www.hcea.org. The cost for HCEA members is $79 and nonmembers is $279.
Healthcare association show organizers, exhibition managers, medical meeting planners, healthcare marketing directors and managers, exhibits and events coordinators and pharma and device convention marketing specialists would benefit from the webinar, according to HCEA officials.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.