HITEX's Hyderabad Jewellery Show Acquired
India-based jewellery trade magazine, The Art of Jewellery(AOJ), has acquired 100 percent of the HITEX International Gem and Jewellery Expo. The annual show was first launched in 2005 with the next edition due to be held next year July 20-22 at the HITEX Fair Grounds in Hyderabad. Financial details of the transaction were not disclosed.
A memorandum of understanding (MoU) was reportedly recently signed in Bangalore by Sumesh Wadhera, managing director and chief editor of AOJ and Sanjay Kapoor, COO of Hyderabad International Trade Expositions Limited.
Sanjay Kapoor said, “We found a wonderful synergy in The Art of Jewellery and are confident that Sumesh Wadhera and his team will grow the brand even further. HITEX International Gem and Jewellery Expo has been a successful event since its inception and this win-win partnership will reinforce its pre-eminence.”
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.