HKTDC Hong Kong International Jewellery Show's Attendance Up 3 Percent to 38,000 Buyers
The Hong Kong Trade and Development Council’s Hong Kong International Jewellery Show continued to draw strong attendance numbers, with the recent show attracting 38,000 buyers, a 3-percent increase, compared with last year’s event.
A significant portion of the attendance increase at the event, held Feb. 16-20 at the Hong Kong Convention and Exhibition Centre, came from the BRIC (Brazil, Russia, India, China) countries, with an 8-percent increase, compared with last year’s event.
Konstantin Zakirov, a buyer from Russia, said he attended the show “to source silver, cubic zirconia, gold and diamond jewellery.”
He added, “I’ve already met some good suppliers from Hong Kong and Thailand. And I am going to place US$1-US$2 million worth of orders here.”
Rapid economic development in the emerging markets, especially the Chinese mainland, has resulted in an expanding middle class, which, in turn, is creating huge product demand, according to show organizers.
“The HKTDC will continue to step up publicity in these emerging markets to help Hong Kong SMEs capitalise on the opportunities,” they added.
In addition to the 38,000 buyers, more than 3,100 exhibitors from 48 countries and regions took part in the show.
First-time exhibitors, such as Argentina-based Sandjewels, which specializes in black onyx jewellery, spoke positively about their company’s show experience.
“We have had business discussions with buyers from Brazil, Russia and Eastern Europe, and have made ourselves better known to Asian buyers, so our show objectives have been met,” said the company’s Richard Frounjian.
Jean Baptiste Senoble, a representative of Switzerland’s Senoble & Bryl SA, said his company also took part in the show for the first time.
“Our customers are high-end jewellers and collectors, mainly based in the United States and Europe, but we want to move into Asia, and this is why we are here,” he added. “We are particularly keen to develop the Chinese market, but we have also talked with buyers from Japan, Singapore and Taiwan.”
Next year’s show is scheduled March 5-9 at HKCEC.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.