HKTDC's Hong Kong Baby Products Fair Poised for Even More Growth
Hoping to continue the momentum from last year’s successful show, which drew 25,000 attendees, the Hong Kong Trade Development Council’s Hong Kong Baby Products Fair will open its doors Jan. 9-12 at the Hong Kong Convention and Exhibition Centre.
The Hong Kong Baby Products Fair is collocated with the HKTDC Hong Kong Toys & Games Fair, Hong Kong International Stationery Fair and HKTDC Hong Kong International Licensing Show.
Benjamin Chau, HKTDC’s deputy executive director, said at last year’s show, “We had more buyers from the United States and Europe, while turnout from such emerging markets as India, Brazil, South Africa, Vietnam, Russia and Turkey recorded double-digit growth.”
Baby products in particular have experienced robust growth, with increasing demand for garments, accessories, equipment and supplies for babies and toddlers.
This year’s fair will be zoned into specific categories for buyers to target exhibitors offering relevant products. The Eco Toys & Baby Products Display Area focuses on products with ecological credentials through the production process or the materials used.
Attendees will have the opportunity to see products such as a food feeder invented for babies to feed themselves and to enjoy variety of food by simply cutting food into small pieces and put it in the feeder.
Another product for attendees to discover will be a smart baby sleeping mat which is able to monitor baby’s breath count during sleep using non-invasive fiber optics technology.
Seminars and events covering various topics also will allow buyers to have access to the latest information about sustainable design and market development, as well as safety directives.
In addition to these events, the Product Demo and Launch Pad sessions will allow exhibitors to promote their products interactively to buyers.
Also returning to the fair will be the awards program in the toy category, with two additional awards debuting.
The judging panel will be made up of industry leaders, representatives from authoritative associations and retail chains who will choose winners according to product concepts and functions, as well as green elements. The winning pieces will be showcased during the event.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.