Hong Kong Wins Best Asian City for Events, HKCEC Wins Top Venue
Hong Kong has been awarded Asia’s best city for events in the annual CEI Industry Awards organised by CEI Asia. The city’s two main convention and exhibition venues, namely the Hong Kong Convention and Exhibition Centre (HKCEC) and AsiaWorld-Expo (AWE), also came first and third, respectively, in the award category for top venue.
Although finishing in second place behind the Singapore Tourism Board (STB), Hong Kong’s convention bureau Meetings and Exhibitions Hong Kong (MEHK) managed a place in front of the Thailand Convention and Exhibition Bureau (TCEB).
According to the Hong Kong Tourism Board (HKTB), MICE visitor arrivals were up 15 percent in the first three quarters of 2011, compared with the same period in 2010. The HKTB is, however, cautious regarding future outlook as it foresees “many uncertainties” for 2012.
Anthony Lau, executive director of HKTB, said, “This award is particularly encouraging as it further testifies to Hong Kong’s image as one of the best MICE destinations in the world. HKTB will continue to invest in the MICE business and step up its marketing efforts to drive further increases in MICE arrivals.”
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.