IAAPA's Asian Attractions Expo 2012 Expected to Draw 4,500 Attendees

March 25, 2012

International Associational of Amusement Parks and Attractions’ Asian Attractions Expo 2012 will kick off June 3-8 and is expected to draw 4,500 attendees.

The showfloor is open June 5-8 and education programming will span June 3-8.

The event takes place in Hong Kong and features five days of education programming and networking activities, such as Leadership Breakfasts, the IAAPA Institute for Attractions Managers, a daylong IAAPA Safety Institute and networking events at world-famous area attractions.

“IAAPA’s Asian Attractions Expo is the attractions industry’s one event in Asia that offers participants countless sophisticated learning opportunities combined with events designed to connect industry professionals,” said Chip Cleary, president and CEO of IAAPA.

The education conference will feature instructional sessions on topics such as employee engagement, attraction design and concept development, maximizing revenue, marketing, industry trends, and social media.

Participants also can attend the Leadership Breakfasts June 7 and 8. Andrew Kam, managing director of Hong Kong Disneyland, will speak June 7 about the company’s brand experience in Asia, its current and future plans and ideas to remain on the cutting edge in the Asian attractions market. Wu Siyuan, chairman of OCT Vision, has been invited to deliver remarks in Chinese during the June 8 breakfast.

The IAAPA Institute for Attractions Managers is an intensive, 2.5-day program designed to foster the professional development of rising attractions industry leaders. The course is a blend of classroom instruction, case study, and classwork in five core management areas: finance, revenue operations, safety, marketing and human resources.

The IAAPA Safety Institute, which is included in AAE 2012 registration, will provide information about current safety standards and regulations.

This Institute will give attendees an overview of safety standards, a framework for regulations on safety operations, and an improved understanding of the importance of safety operations in the industry.

In addition, several networking events will take place at Hong Kong-area attractions. The opportunities to connect with colleagues will include the Young Professionals Reception, the Opening Ceremony, IAAPA events at Ocean Park Hong Kong and Hong Kong Disneyland, a tour at Ngong Ping 360 and a post-Expo tour at Chimelong Resort.

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