IBTM Americas Virtual Summit to Cover Event Finance, Sustainability and Creativity in Age of COVID-19

August 18, 2020

IBTM Americas' virtual summit will take place Aug. 25-26. The interactive digital experience will be hosted on the Go To Webcast platform and will bring together 16 speakers to share topical insights and learnings that will provide tangible benefits for attendees, all under the theme of “humanizing the change."

The complimentary virtual summit will be run in both Spanish and English to allow for the global reach of the IBTM Americas audience, and will cover subject matters including event finance, sustainable events, event planning, innovation and creativity, marketing and branding, event production, leadership and motivation, and customer service.

Speakers include international tenor José Manuel Zapata, whose session is “Treble Clef, notes for happiness;” Nicolás Celis, producer of the movie “Roma” from Pimienta Films; and Irene Lane, founder of Greenloons, who will present a session titled “Sustainability Sells! A human-centered guide to responsible event planning.” Attendees will receive a certificate of participation, downloadable resources and simultaneous translation into English / Spanish.

“The unprecedented situation with the effects of the pandemic has forced the business events industry to evolve quickly, accelerating the integration of technology into events, with a pivot to virtual events and a longer-term move towards the hybridization of events,” said IBTM Americas Virtual Summit Show Director David Hidalgo.

He continued, “This virtual summit will provide event professionals with insights and key learnings, invaluable as they adapt for the future. The event will also act as a means of bringing together our community in recognition of the fact human connections and shared experiences are central to our industry. Even though we can’t meet in person at IBTM Americas this year, we can still celebrate our continued passion for events.”

To learn more about the virtual summit or to register, go here.

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact