Industrial Sourcing Show Launched in India
The inaugural Industrial Sourcing and subcontracting Expo (INDUSS) will debut at the Bangalore International Exhibition Centre (BIEC) Nov. 23-26. Organised by the Bangalore International Exhibition Services, the four-day trade show will feature elements from sourcing solutions to various industries ranging from the automotive and rail industries to mechanical engineering to telecommunications.
INDUSS is expecting around 150 exhibitors and 4,000 visitors and also will coincide with India’s largest construction machinery and equipment show Excon held at the BIEC. Excon is organised by the Confederation of Indian Industry (CII).
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.