Jul 11, 2017

In most cases, summer is a slower time of year, but hiring in the trade show industry continued at a brisk space through June and the first part of July.

The Expo Group recently brought on Chad Chappell as national sales director.

“Professionals like Chad who are true solution providers and see events holistically are vital to The Expo Group’s work as strategic partners, helping clients drive attendee, exhibitor and sponsorship revenue,” said The Expo Group President and COO Randy Pekowski.

He added, “His experience in the hospitality industry is… more

Jul 10, 2017

Instead of nine different credentials for workers to use in order to move around in the San Diego Convention Center, the venue now will have just one credential - the ESCA Exhibition Industry Worker Identification System WIS Badge.

“We are pleased to announce that the San Diego Convention Center is now the 17th U.S. venue to implement the ESCA Worker Identification System (WIS),” said Mitt Arnaudet, WIS National Administrator and ESCA Member Services Director.

He added, “We are in discussions with many other facilities and will be announcing the 18th venue… more

Jul 06, 2017

Blackstone, through funds managed by Blackstone Real Estate Partners and Blackstone Tactical Opportunities, entered into a definitive agreement to acquire International Market Centers (“IMC”), an owner and operator of showroom space for the furnishings, home decor and gift industries, from Bain Capital Private Equity, LP and funds managed by Oaktree Capital Management, L.P. 

Fireside Investments also is expected to partner with Blackstone in the acquisition. Financial terms of the transaction were not disclosed.

At the IMC venues, there are several trade shows, including… more

Jul 06, 2017

By Elizabeth Johnson

 

If your event has a blog, you’re engaged in content marketing. A social media channel? Yes, content marketing again. An e-newsletter? You guessed it – content marketing. Whether show planners call it “content marketing” or not, many are using content marketing tactics to promote their events.

Content marketing can build brand awareness, maintain connections and engagements with audiences between events and provide support to help attendees “make the case” to their supervisors for participating in an event.

Over time, well-executed… more

Jun 29, 2017

LIGHTFAIR International boasted its largest show and Philadelphia registration numbers at its most recent event, held May 7-11 at the Pennsylvania Convention Center.

The world’s largest annual architectural and commercial lighting trade show and conference registered 27,939 attendees from 81 countries spanning 277,600 net square feet of expo space, with registration exceeding its 2016 event and increasing 7.4 percent, compared with its 2013 Philadelphia show.

“LFI 2017 was by every measure a study in superlatives with the trade show and conference eclipsing all predecessors… more

Jun 27, 2017

A recently released independent global study demonstrates that CMOs, brand managers and event planners across the world are putting more emphasis on in-person brand experiences.

This is according to the 2017 Freeman Global Brand Experience Study, conducted by Freeman and SSI, provider of data solutions and technology for consumer and B-to-B survey research, which polled nearly 1,000 marketing professionals across North America, Asia and Western Europe in roles focused on both B-to-B and B-to-C segments.

The results confirmed that brand experiences matter to marketers, who… more

Jun 22, 2017

Trade Show News Network has selected the five finalists for our 2017 TSNN “Best of Show” awards. We asked show organizers to tell us why they believed their show was “best,” and the shows listed below are ones that we believe exemplify true innovation in the trade show industry.

Now, we need all of YOU to vote for the show that you think deserves to be named the Best of Show. The overall winner will be announced at the TSNN Awards, which honors the top 50 fastest-growing U.S. trade shows and is set for Aug. 21-23 in New Orleans.

more

Jun 22, 2017

In response to customer demand and in pursuit of an ongoing effort to grow its group business throughout Las Vegas, MGM Resorts International has officially broken ground on an approximately $130 million expansion of the MGM Grand Conference Center.

Scheduled to be completed at the end of 2018, the project entails a 250,000 square foot expansion of the facility that will increase its footprint to more than 850,000 sq. ft.

In addition, Stay Well Meetings, a wellness meetings experience featuring amenities and programs designed to stimulate healthy, productive and creative work… more

Jun 21, 2017

Trade Show News Network (TSNN) has named 20-year trade show industry leader Sandy Voss, vice president of Informa Exhibitions, as the 2017 TSNN Awards Industry Icon Honoree.

Voss will be celebrated at the 2017 TSNN Awards celebration (www.T-awards.com), which is on tap Aug. 21-23 in New Orleans and collocated with Connect Expo.

“Sandy is a consummate trade show professional with incredible depth of knowledge and experience, but what truly sets her apart is her passion and drive,… more

Jun 15, 2017

Two major trade show producers recently have added specialty conventions to their extensive event portfolios.

Reed Exhibitions acquired the Tiny House & Simple Living Jamboree, a consumer event focused on the growing tiny house movement.

The event will collaborate with the National Tiny House Jamboree to host the world’s largest tiny house and simple living consumer convention, set for Oct. 27-29 at the Arlington Convention Center in Arlington, Texas.

Founded in 2015, the Tiny House & Simple Living Jamboree grew to attract more than 50,000 attendees in just its… more