Industry Veteran Larry Luteran Named Chief Sales Officer of Freeman Audio Visual

April 18, 2016

Industry Veteran Larry Luteran has been brought on my parent company Freeman to Freeman Audio Visual, as the company continues to grow its global presence.

Named chief sales officer, Luteran will be responsible for the revenue performance of Freeman Audio Visual, Freeman Audio Visual Canada and Encore Event Technologies.

During the past six years, Freeman has broadened its Audio Visual presence by expanding its AV technology division through organic growth and acquisitions around the world.

“We’re building a strong leadership team with a focus on extending the company’s reach, with expanded programs that drive continued growth,” said Ken Sanders, president of Freeman Audio Visual.

He added, “To do this, we are investing in exceptional talent and bringing the right people on board, like Larry, who can authentically integrate the voice of our customers into our comprehensive global strategy.” Sanders adds, “I consider Larry a ‘triple threat’ talent with significant experience in not only hospitality, but corporate and association sales.”

Luteran, the former senior vice president of group sales and industry relations at Hilton Worldwide, brings a unique, client-minded perspective to Freeman.

With three decades of leadership in the meeting and events industry, he will be invaluable in aligning the strategies and objectives of Freeman’s sales teams, with a strong emphasis on personalized customer service, according to Freeman officials.

Luteran will report to Ken Sanders, president of Freeman Audio Visual. 

“The opportunity to be part of the team at Freeman is very exciting given its rich culture and commitment to connecting people in meaningful ways. I’m thrilled to join the Freeman family, where I look forward to extending our client relationships and contributing to Freeman’s growth as a leader in the meetings and event industry,” Luteran said.

He added, “I look forward to providing meaningful experiences to our audio visual customers. I’ve spent a big part of my career advocating for the power of face-to-face meetings and Freeman is the company that brings it all to life and that for me is very exciting.”

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