International CES Partners with Radius Networks on Show-wide Navigation System

January 9, 2015

The Consumer Electronic Association’s partnered with Radius Networks at the 2015 CES show last week on a new navigation system for attendees, powered by Bluetooth Low Energy (BLE) beacons.

The navigation system, which was accessible through the CES app, provided attendees with directions to exhibit locations within CES Tech West and Tech East.

 In total, the navigation system covered an estimated four million square feet of space. 
 
“CES is all about innovation and leveraging next-generation technologies,” said Karen Chupka, senior vice president, International CES and corporate business strategy, CEA, before the show.

She added, “We are excited to partner with Radius Networks to implement this new BLE-powered navigation system. This new service supports our goal to continuously provide our attendees with new tools to enhance their show experience.”
 
Through the CES app, users could select a CES destination, such as an exhibitor booth. The app then showed directions from the current position using the BLE beacons placed throughout the show floor.
 
“We are excited to deploy our new indoor location technologies on such a massive scale,” said Marc Wallace, CEO and co-founder, Radius Networks. 

He added, “Radius Networks previously partnered with CES to implement an award-winning scavenger hunt program at the 2014 CES that was designed to drive attendees to key areas of the show floor. Since then, proximity technology and the Internet of Things have taken off. This year, we are excited to demonstrate how easy-to-deploy, low-cost beacons can completely change the way people approach indoor location."

Add new comment

Image CAPTCHA

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.