Join #Expochat: “Experience Design - Is Your Trade Show Ready?”
The phrase “Experience Design” gets tossed out repeatedly, but do we truly understand how this concept plays out in the trade show and conference arena?
This dynamic has been embraced by the consumer markets, starting in 1999 with Joseph Pine and James Gilmore’s best-selling book called “The Experience Economy: Work is Theatre & Every Business a Stage.”
What impact has this or could this have on the B2B trade show and events industry? We’re going to tackle this question with industry experts on our next #ExpoChat, Weds. Oct. 11at 1 p.m. E.T. on Twitter.
Join Experient’s Terence Donnelly, CMP, CEM where he will lead a group of experts in our industry to help you gain a better grasp of event design principals and how they can be applied to every aspect of your trade show.
Here are some of the questions we’ll answer on the Weds., Oct. 11 #ExpoChat:
- What is Experience Design as it relates to events and trade shows?
- Why is designing experiences so important for trade shows and events?
- Our experts will share examples of Experience Design (good and bad) they’ve observed at trade shows
- How do you design meaningful experiences for a large number of diverse attendees?
- Does Experience Design start and end with attendees? What about exhibitors?
- Who owns the experience design process? The organizer? Partners? The Attendee?
- How would an organizer get started with Experience Design? What do they need to know?
For more information on #Expochat please visit HERE.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.