Korean MICE Sector Rebounds from MERS
The Seoul Tourism Organization (STO) recently rolled out a series of promotions and initiatives for business event groups and tourists. STO’s initiatives coincided with a rebound in the countries MICE sector following the MERS outbreak.
Blazey Nocon, MICE operations supervisor of Travel Experts in Manila, had faced cancellations to Seoul during the MERS outbreak in June and July. Nocon said, “we are even seeing an increase in requests compared to last year because our clients enjoy the weather and food in South Korea, and prices are also cheaper compared to Japan.”
Li Haijiao, MICE planner from Beijing, who took three incentive groups to Seoul and Jeju this month, said clients are no longer concerned about South Korea’s MERS situation. Choochai Chinanurakchart, MICE planner from Bangkok, is now planning for a 150-pax meeting and incentive group to Seoul.