Las Vegas Convention and Visitors Authority Unveils Virtual Reality Experience

March 31, 2016

The Las Vegas Convention and Visitors Authority (LVCVA) launched a Virtual Reality Companion app that helps transport trade show delegates and would-be visitors alike to popular attractions in the No. 1 city for top trade shows in the U.S.

Now, taking a tour of the Grand Canyon, riding in a gondola at the Venetian Resort Hotel Casino or taking a zipline through the downtown streets is possible from anywhere in the world.

The LVCVA showcased virtual reality through Oculus Rift, a technology company that builds and distributes virtual reality head-mounted display units that allow users to have an immersive 3D experience, during the ITB travel trade show in Berlin, Germany.

“Virtual reality is the future of vacation planning,” said Cathy Tull, senior vice president of marketing for the LVCVA.

She added, “Users are able to explore what Las Vegas has to offer in a virtual setting and gain the excitement needed to book their own Las Vegas adventure.”

This technology connects the consumer more directly with the Las Vegas experience by placing them inside the destination to participate first-hand. T

he LVCVA launched a series of 360 degree videos last year as part of the brand’s online GeoVegas experience; the addition of the head-mounted display units makes the experience even more immersive.

The Virtual Reality Companion app allows consumers to download the Vegas VR experience onto their Apple or Android Smartphone.

The app, which can be downloaded by visiting itb.vrtv.vegas, includes 12 immersive Las Vegas virtual reality experiences that can be viewed directly on a smartphone, or used with a VR Viewer such as a Google Cardboard or Oculus.

The LVCVA will continue to add to the library of immersive experiences in the coming weeks and months.

As a top travel trade show, ITB Berlin was the perfect platform to debut this technology and revolutionize the trade show experience.

Las Vegas is the top trade show destination in North America, with 54 of the 2015 TSNN Top 250 trade shows and nearly 22,000 meetings, conventions and trade shows annually.

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