Macau MICE Participants Up 39 Percent in Q3
The number of overall MICE participants in Macau reached 507,661 in the third quarter – a jump of 39 percent, compared with the same time year. A total of 236 MICE events took place in the third quarter, down by 87 events year-on-year according to the latest numbers from territory’s Statistics and Census Service (DSEC).
The DSEC reported 52 percent of all MICE events held fall into the “commerce, trade & technology” category. Fifteen of the 236 events were exhibitions – attracting 483,934 attendees, which accounted for 95 percent of the quarter’s total. Third quarter data was collected from 12 exhibition organisers of which 9 were local companies.
In the nine months of the first three quarters of 2011, 771 MICE events were held, down by 248 from the same period last year, but the number of overall participants was 755,324, up 29 percent year-on-year.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.