Macau MICE Participants Up, Number of Events Down
Macau’s Statistics and Census Service (DESC) has released its statistics on the MICE industry for the first quarter of 2011. The number of MICE participants in the quarter increased an impressive 42 percent, rising from 89,000 in the first quarter of 2010 to 127,000 in the first quarter of this year. The number of events, however, dropped from 331 in the first quarter of last year to 267 this year – a 19-percent decrease.
Amongst all MICE events held in the quarter, 257 were meetings, down 20 percent from last year’s 322, while the number of participants at meetings decreased 17 percent to 28,040, compared with 34,000 in 2010. A total of 10 exhibitions were held during the quarter – up from nine last year, and the number of attendees at exhibitions jumped 77 percent from 56,000 to 99,000.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.